2021-2022 Mercury Award Winners
Judging Procedures

JUDGING CRITERIA
The MERCURY Awards Competition is unique in that each entry is judged against itself, to the degree that the individual entry achieves its intended purpose. Entries from large or small organizations have an equal chance at winning. Judging is based not on budget, but on the values of creativity, effectiveness, performance and success as symbolized by the MERCURY Awards.

Some of the elements to be considered in the judging process are: how effectively the material meets the stated objectives; how well the material is communicated to the designated audience; use of imaginative and original solutions; the use of material to illustrate and clarify the information; and the overall expression of the message.

JUDGING PROCESS
Each entry is evaluated three times during the preliminary judging. The three set of scores are then averaged in to a single score for the individual entry. Awards are given to the top third scoring entries. Point totals will qualify entries for specific awards. Only one Gold, Silver, Bronze, and Honors Award will be given in each classification; However, if no entry scores high enough, no award will be given. The Gold Award Winners become candidates for the Grand Awards. In addition, one Best of Show Award will be presented to the top entry among all the classifications.

SPECIAL NOTES ABOUT JUDGING
Each entry will be judged on its own merit without regard to apparent cost of producing the communications piece. Entries are judged in the absolute, according to a predefined set of criteria, each against itself, and wins honor for innate merits instead of relative superiorities.

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Judges

The International Academy of Communications Arts and Sciences (IACAS) was founded by MerComm to set high standards for various communications specialties and to give professionals in the fields higher status by establishing the definitions of excellence. Membership in the Academy is considered an international Who’s Who in the communications industry.

33 Visual – MEXICO
A. Plus Financial Press Limited
   – HONG KONG
ACE Design – SOUTH KOREA
Ad Fortune Communications Limited
   – HONG KONG
AIR – USA
Airport Authority – HONG KONG
Akademie Deutscher
   Genossenschaften E.V.
   – GERMANY
ANTA Sports Product LTD
   – HONG KONG
Armacell International S.A.
   – LUXEMBOURG
Artist Estate Studio – USA
Atrevia – PORTUGAL
Atrevia – SPAIN
Atruvia – GERMANY
Autlan – MEXICO
Avila Creative, Inc. – USA
Bank of China – HONG KONG
Berenberg – GERMANY
BESO by LLYC – SPAIN
BGA Publishing – USA
BP Content – GERMANY
Brainds Marken und Design GMBH
   – AUSTRIA
BrandsOnSpeed GmbH – GERMANY
Burgess Strategic
   Marketing Services – USA
CD Communications Group SDN BHD
   – MALAYSIA
CHC Enterprises – USA
China Communications Services
   Corporation Limited – HONG KONG
China Telecom Corporation Ltd.
   – HONG KONG
China Unicom – HONG KONG
Christian Rahofer GMBH – AUSTRIA
CITIC – HONG KONG
Citizens Development Business
   Finance PLC – SRI LANKA
CODE Red – GERMANY
ComfortDelGro Corporation Limited
   – SINGAPORE
Concept C Media GMBH – GERMANY
Coolgrey Design Workshop LTD – HONG KONG
Cope Content Performance
   Group GMBH – AUSTRIA
Cre8 (Greater China) Limited
   – HONG KONG
Creative Creature Company Limited
   – HONG KONG
Curran & Connors, Inc. – USA
Daimler – GERMANY
Daiwa House Industry Co., Ltd.
   – JAPAN
Daniel Kennedy
   Communications Services – USA
Devon Title – USA
DNAKOMUNIKA – INDONESIA
Donnelley Financial Solutions
   – HONG KONG
Doosan Infracore LTD
   – REBUPLIC OF KOREA
EDICO Financial Press Services Ltd.
   – HONG KONG
Elegance Financial Communications
   Limited – HONG KONG
Equity Financial Press Ltd.
   – HONG KONG
Far East Consortium International LTD
   – HONG KONG
Fast Retailing Co., Limited – JAPAN
FGI Design – USA
Finar Kurumsal – TURKEY
GENNEX Financial Press Limited
   – HONG KONG
Gimmick Box Limited – HONG KONG
Global Reporting Services
   – AUSTRALIA
Great Thinks GMBH – GERMANY
h2h Consulting – USA
HeterMedia Services Ltd.
   – HONG KONG
HGB Hamburger Geschäftsberichte
   GmbH & Co. KG – GERMANY
Hong Kong Broadband Network, Ltd.
   – HONG KONG
Hong Kong Metrolpolitian Universtity
   – HONG KONG
i.LINK Group Limited – HONG KONG
Ideas On Purpose – USA
IFC – USA
Inbrax – CHILE
Insight Creative – NEW ZEALAND
iONE Financial Press Limited
   – HONG KONG
IR & Mehr – AUSTRIA
Jungheinrich – GERMANY
Karin Und Walter Gedachtnisstigftung
   – GERMANY
Kerry Properties – HONG KONG
Killing Marco – REPUBLIC OF KOREA
KMW – GERMANY
KW Communications – GERMANY
Lin Young – MALAYSIA
loved GmbH – GERMANY
Luke Communications Group – USA
M-1Studios – USA
M&M Consultancy – HONG KONG
Media Genesis – USA
Mens Creation Limited – HONG KONG
Mensalia GmbH – GERMANY
MetaFusion Pte. Ltd. – SINGAPORE
Milenio 3 – MEXICO
Miramar Group – HONG KONG
MM Partners – KOREA
MSI – LUXEMBOURG
Newport3 Communications
   – GERMANY
Noon Creative – USA
Nova Fusion – MALAYSIA
OHHH! Organisation ffor Human
   Health & Happiness Foundation
   – GERMANY
Orange Financial Printing Limited
   – HONG KONG
Pan American Energy – ARGENTINA
Paradise Group – SOUTH KOREA
Paragraphs – USA
PepperClub – GERMANY
Porfilwerkstatt – GERMANY
PRATT Institute – USA
Protop Financial Press Limited
   – HONG KONG
REF Financial Press Limited
   – HONG KONG
Reg Pauffley – UNITED KINGDOM
Rethink – MALAYSIA
ringzwei – GERMANY
Sakaguchi Corp. – JAPAN
Shian Inc. – JAPAN
Shoemake Photography – USA
Six Group Services AG
   – SWITZERLAND
Smart Media – SRI LANKA
Solomon Financial Press
   – HONG KONG
SSDM – USA
Stan Gellman Graphic Design Inc.
   – USA
Studio 210, LLC – USA
süden ad agency – GERMANY
Tayburn – TURKEY
The Boeing Company – USA
The Charles NYC – USA
The Hong Kong Society for the Aged
   – HONG KONG
Toppan Merrill Limited – HONG KONG
Tronncom KG – AUSTRIA
Troy Chamber of Commerce – USA
Ulled Asociados – SPAIN
United Therapeutics – USA
Walker Publicity Consutling – USA
Wynk Design, Inc. – USA
X_Design – MEXICO
Xanadu Communications – USA
Yellow Creative (HK) Limited
   – HONG KONG
Yes Together – IRAN
Zeev Zamir – USA

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MERCURY AWARDS 2021/2022 DISTINGUISHED JUDGES

AIR
Maryland, USA
Rebecca Branch
   – Corporate Communications
Luis Martinez – Graphic Designer
Martha Mater
   – Manager, Creative Services

ATREVIA COMMUNICACION

Lisbon, Portugal
Ana Margarida Ximes
   – President Atrevia Portugal

ATRUVIA COMMUNICACION

Hamburg, Germany
Maika-Alexander Stangenberg
   – SVP

BANK OF CHINA (HONG KONG)

HONG KONG
Angel Yip
   – Deputy General Manager

BP CONTENT

Hamburg, GERMANY
Cristina Prinz – Managing Partner
Leonard Prinz – Editor in Chief/MP

BURGESS STRATEGIC
MARKETING SERVICES

Michigan, USA
Sandra J. Burgess – Owner

CHINA OVERSEAS PROPERTY HOLDINGS LIMITED

HONG KONG
Susanna Poon – Corporate
   Communications Sr. Manager

CHINA UNICOM
(HONG KONG) LIMITED

HONG KONG
Joeling Law – Senior Manager,
   Investor Relations
Enrica Lee
   – Assistant Company Secretary

COMFORTDELGRO
CORPORATION

SINGAPORE
Tammy Tan – Group Chief Branding
   & Communications Officer

CONCEPT C MEDIA GMBH
Munich, GERMANY
Gunter Maria Bregulla
   – Project Director

CRE8 (GREATER CHINA) LIMITED

HONG KONG
Wayne Cheung – Head of Design
Jefferson Chiu – Senior Art Director
Davy Li – Managing Director

DANIEL KENNEDY COMMUNICATIONS SERVICES

NY, USA
Daniel Kennedy – President & CEO
Karin Kennedy – Senior VP
DFIN
HONG KONG
Fan Fung – Senior Designer
Ling Ma – Senior Designer
Ying Tsui – Designer

ELEGANCE FINANCIAL COMMUNICATIONS
Hong Kong
Toni Chan – Creative Director
Eriko Cheng – Art Director

FINAR KURUMSAL ILETISIM COZUMLERI

Istanbul, TURKEY
Seda Dalgec – Project Executive

GREAT THINKS

Cologne, GERMANY
Brigitte Lapper-Rohricht – Founder

H2H CONSULTING

Michigan, USA
Kendra Corman – Managing Director

HETERMEDIA SERVICES LIMITED

HONG KONG
Orling Or – Business Development Director
Fiona Wong – Business Development Manager
Vanessa Yeung – Business Development Director

INBRAX

Santiago, CHILE
Cristian Chavez – Creative Director

KARIN UND WALTER BLUCHERT GEDACHTNISSTIFTUNG

Hamburg, GERMANY
Magdalena Bluchert – Vorstand

KERRY PROPERTIES LIMITED

HONG KONG
Michelle Lam – Senior Director, Sustainability & Communications

LOVED GMBH

Hamburg, GERMANY
Valerie Bachert – Managing Editor
Julia Kerschbaum – Creative Director

M&M DESIGN

HONG KONG
Mike Moulders – Brand Design Consultant

MEDIA GENESIS, INC.

Michigan, USA
Antoine Dubeauclard – President

MM PARTNERS

Seoul, SOUTH KOREA
Sang-Hyeon Lee – Art Director
Young-Il Kim – Senior Director
Jong-Kook Yi – Chief Director
RAMP.SPACE GMBH & CO KG
Reutlingen, GERMANY
Michael Koeckritz
   – CEO & Creative Director

REF FIANCIAL PRESS LIMITED

HONG KONG
Alex Choi – Creative Director
Emmy Sin – Head of Design
Lisa Wong – Project Manager

SHIAN INC.

Tokyo, JAPAN
Edward Bickel – Editor/Writer
Jeffrey Canaday – Editor/Writer
Kelly Mundt – Editor/Writer

SIX GROUP SERVICES AG

Zurich, SWITZERLAND
Matthias Bill – Senior Specialist
   Publishing & Content, SIX

STAN GELLMAN GRAPHIC DESIGN

Missouri, USA
Mary Muehlemann – Designer
Teresa Thompson – President
Bryan Wakeland – Senior Designer

STUDIO 210, LLC

Connecticut, USA
Richard Colin – Office Manager
Karen Krieger – Founder, CCO
Juan Wen – Bookkeeper

SYMRISE AG

Holzminden, GERMANY
Dominik Rzepka – Director
   Corporate Communications

TOPPAN MERRILL LIMITED

HONG KONG
Kwan, Wilson
   – Senior Creative Director
Ma, Derek – Senior Art Director
Wong, Iris – Senior Art Director

TRONNCOM KG

Vienna, AUSTRIA
Roman Tronner – Managing Director

UNITED THERAPEUTICS

Maryland, USA
Bill Rock – Executive Creative Director
Randy Scopa – Media Specialist

WALKER PUBLICITY CONSULTING

Michigan, USA
Andrea Walker-Leidy
   – Founder & President

XANADU CIMMUNICATIONS

NY, USA
Paul Froehlich – President

YELLOW CREATIVE (HK) LIMITED

HONG KONG
Rebecca So – Managing Partner
Ellen Zee – Managing Partner

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