2021-2022 Mercury CFE
Judging Procedures

JUDGING CRITERIA
The MERCURY Awards Competition is unique in that each entry is judged against itself, to the degree that the individual entry achieves its intended purpose. Entries from large or small organizations have an equal chance at winning. Judging is based not on budget, but on the values of creativity, effectiveness, performance and success as symbolized by the MERCURY Awards.

Some of the elements to be considered in the judging process are: how effectively the material meets the stated objectives; how well the material is communicated to the designated audience; use of imaginative and original solutions; the use of material to illustrate and clarify the information; and the overall expression of the message.

JUDGING PROCESS
Each entry is evaluated three times during the preliminary judging. The three set of scores are then averaged in to a single score for the individual entry. Awards are given to the top third scoring entries. Point totals will qualify entries for specific awards. Only one Gold, Silver, Bronze, and Honors Award will be given in each classification; However, if no entry scores high enough, no award will be given. The Gold Award Winners become candidates for the Grand Awards. In addition, one Best of Show Award will be presented to the top entry among all the classifications.

SPECIAL NOTES ABOUT JUDGING
Each entry will be judged on its own merit without regard to apparent cost of producing the communications piece. Entries are judged in the absolute, according to a predefined set of criteria, each against itself, and wins honor for innate merits instead of relative superiorities.

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Judges

The International Academy of Communications Arts and Sciences (IACAS) was founded by MerComm to set high standards for various communications specialties and to give professionals in the fields higher status by establishing the definitions of excellence. Membership in the Academy is considered an international Who’s Who in the communications industry.

33 Visual – MEXICO
5D Factory – KOREA
A. Plus Financial Press Limited
   – HONG KONG
Addison – USA
AIR Health – USA
Akademie Deutscher
   Genossenshaften ADG
   – GERMANY
Armacell International S.A
   – LUXEMBOURG
Artists Estate Studio – USA
ATREVIA – PORTUGAL
ATREVIA – SPAIN
Atruvia AG – GERMANY
Avila Creative, Inc. – USA
Bank of China – HONG KONG
Berenberg – GERMANY
BGA Publishing – USA
BP Content – GERMANY
BrandsOnSpeed GmbH
   – GERMANY
Bring, LLC. – USA
Burgess Strategic Marketing
   Services – USA
C3 Creative Code & Content
   – GERMANY
CD Corporate Reports SDN BHD
   – MALAYSIA
CHC Enterprises – USA
China Communications Services
   Corporation Limited
   – HONG KONG
China Overseas Property
   Holdings Ltd – CHINA
China Telecom Corporation Ltd.
   – HONG KONG
China Unicom (Hong Kong) Limited
   – HONG KONG
Christian Rahofer GmbH – AUSTRIA
CITIC Limited – HONG KONG
Citizens Development Business
   Finance PLC – SRI LANKA
C.J. Graphics – CANADA
Colonial First State Global
   Asset Mgmt – AUSTRALIA
ComfortDelGro Corporation Limited
   – SINGAPORE
concept c media – GERMANY
Content Performance Group GmbH
   – GERMANY
Coolgrey Design Workshop Limited
   – HONG KONG
Cope Content Performance
   Group GMBH – AUSTRIA
Cre8 – HONG KONG
CSR Consulting & Design – KOREA
Curran & Connors, Inc. – USA
Daimler AG – GERMANY
Daiwa House Industry Co., Ltd.
   – JAPAN
Dan Baron – USA
Devon Title – USA
Diehl Aviation – GERMANY
DNA Komunika – INDONESIA
Donnelley Financial Solutions
   – HONG KONG
Doosan Infracore Ltd
   – REPUBLIC OF KOREA
DOTPLUS Communications
   SDN BHD – MALAYSIA
EDICO Financial Press Services Ltd.
   – HONG KONG
Elegance Financial
   Communications Limited
   – HONG KONG
Engage Media Pte. Ltd
   – SINGAPORE
Equity Financial Press Ltd.
   – HONG KONG
Excel Communication and
   Perception Management
   – TURKEY
Fast Retailing Co., Limited – JAPAN
FGI Design – USA
Fiducia & GAD IT AG – GERMANY
Finar Kurumsal – TURKEY
Fronius International GmbH
   – GERMANY
Fuhrmann Films – GERMANY
GenNex Financial Media Limited
   – HONG KONG
Global Reporting Services
   – AUSTRALIA
Graffiti – TURKEY
Great Thinks – GERMANY
Grupo Insud – ARGENTINA
H2H Consulting – USA
HeterMedia – HONG KONG
HGB Hamburger Geschäftsberichte
   GmbH & Co. KG – GERMANY
HKBN Group – HONG KONG
House of Communications – USA
Hyundai Motor Group – KOREA
i.LINK Group Limited – HONG KONG
Ideas on Purpose – USA
INBRAX – CHILE
Inc. Design – USA
Informa PLC – UNITED KINGDOM
Insight Creative – NEW ZEALAND
International Finance Corporation
   (IFC) – USA
iONE Financial Press – HONG KONG
IR & MEHR – AUSTRIA
IZ Iletisim – TURKEY
John Madere Photography – USA
Jolly Good Films – NEW ZEALAND
Karin und Walter Blüchert
   Gedächtnisstiftung – GERMANY
KD1 Designagentur – GERMANY
Kerry Properties – HONG KONG
KorteMaerzWolff Kommunikation
   – GERMANY
KW Communications – GERMANY
LLYC – COLOMBIA
LLYC – SPAIN
loved GmbH – GERMANY
Luke Communications Group
   – USA
M-1 Studios – USA
M&M Consultancy – HONG KONG
Marco – SPAIN
Media Genesis – USA
Mensalia GmbH – AUSTRIA
mensemedia – GERMANY
MerchantCantos – ENGLAND
MerchantCantos – USA
MetaFusion Pte Ltd – SINGAPORE
Michigan Door – USA
Milenio3Genera – MEXICO
Miramar Group – HONG KONG
MM Partners – KOREA
MSI – LUXEMBOURG
Mubadala Investment Company
   – UAE
Newport3 Communications
   – GERMANY
Nova Fusion – MALAYSIA
OMV Aktiengesellschaft
   – AUSTRIA
Orange Financial Printing Limited
   – HONG KONG
Paragraphs Design – USA
Parcel Design – CANADA
People’s Leasing & Finance PLC
   – SRI LANKA
PepperClub – GERMANY
PETRANIX Corporate and
   Financial Communication
   – SWITZERLAND
Plan P. GmbH – GERMANY
PRATT Institute – USA
PRH Hamburg Kommunikation
   GmbH – GERMANY
Profilwerkstatt GmbH – GERMANY
Protop Financial Press Limited
   – HONG KONG
PT Garuda Indonesia (Persero) Tbk
   – INDONESIA
Publik. Agentur Für Kommunikation
   GmbH – GERMANY
q30 design, Inc. – CANADA
ramp.space – GERMANY
REF Financial Press Ltd.
   – HONG KONG
Reg Pauffley – UNITED KINGDOM
Rethink – MALAYSIA
ringzwei – GERMANY
S/O Project – KOREA
Sakaguchi Company – JAPAN
Sedgwick Richardson
   – HONG KONG
SEQUEL – USA
Shian Inc. – JAPAN
Signi Design – MEXICO
Silicon Plus Communications
   PTE Limited – SINGAPORE
SinoMedia Holding Limited
   – CHINA
SIX Group Services AG
   – SWITZERLAND
Smart Media – SRI LANKA
Solomon Financial Press Limited
   – HONG KONG
SS Digital Media – USA
Stagg & Friends GmbH – GERMANY
Stan Gellman Graphic Design Inc.
   – USA
Studio 210, LLC – USA
süden ad agency – GERMANY
Sydinvest – DENMARK
Symrise – GERMANY
Tayburn – TURKEY
TERRITORY Content to Results
   GmbH – GERMANY
The Charles NYC – USA
The Dubs – AUSTRALIA
The Hong Kong Society for the Aged
   – HONG KONG
The Open University of Hong Kong
   – HONG KONG
Toppan Merrill Limited
   – HONG KONG
TronnCom KG – AUSTRIA
Troy Chamber of Commerce – USA
Twice Graphics – HONG KONG
Ulled Barcelona – SPAIN
United Therapeutics – USA
USA WRITING SERVICES – USA
VOK Dams Events & Live Marketing
   – GERMANY
Wachovia Securities – USA
Walker Publicity Consulting – USA
Wendy’s Bloggers – USA
WILO SE – GERMANY
Wynk Design, Inc. – USA
X_Design – MEXICO
Xanadu Communications – USA
Yellow Creative (HK) Limited
   – HONG KONG
YesTogether – IRAN

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MERCURY AWARDS 2020/2021 DISTINGUISHED JUDGES

ACE DESIGN
Seoul, SOUTH KOREA
Miseon An – CEO & Chief Director
Suhyun Cho – Content Manager

AIR
Maryland, USA
Martha Mater
   – Manager, Creative Services
Matt Mowczko – Graphic Designer
Lesa Rowe – Art Direction

ATREVIA COMMUNICACION
Madrid, SPAIN
Maria Madrigal
   – Director of Publications
Rebecca Rico – Big Data Director
Asuncion Soriano – CEO

BANK OF CHINA (HONG KONG)

HONG KONG
Angel Yip
   – Deputy General Manager

BP CONTENT
Hamburg, GERMANY
Leonard Prinz – Managing Director

BURGESS STRATEGIC
MARKETING SERVICES

Michigan, USA
Sandra J. Burgess – Owner

CHINA UNICOM
(HONG KONG) LIMITED

HONG KONG
Joeling Law
   – Manager, Investor Relations
Enrica Lee
   – Assistant Company Secretary

DEVON TITLE
Michigan, USA
Dan Baron – Marketing Director

DFIN
HONG KONG
Fan Fung – Senior Designer
Ling Ma – Senior Designer
Ying Tsui – Designer

FIDUCIA & GAD IT AG
Karlsruhe, Germany
Maika-Alexander Stangenberg
   – SVP Corporate
   Communications/Marketing
GENNEX FINANCIAL
MEDIA LIMITED

HONG KONG
Sunday Ko – Art Director
Laetitia Wong
   – Associate Creative Director
Maxx Wong
   – Associate Creative Director

HETERMEDIA SERVICES LIMITED
HONG KONG
William Chan
   – Chief Executive Officer
Orling Orr
   – Business Development Director

I.LINK GROUP LIMITED
HONG KONG
Adrianne Chan – Creative Director
Tony Man – Assistant Art Director
Lammy Yeung
   – Assistant Art Director

INBRAX
Santiago, CHILE
Cristian Chavez – Creative Director
Rodrigo Gallardo – Art Director

KERRY PROPERTIES LIMITED
HONG KONG
Michelle Lam – Senior Director
   Sustainability & Communications

KPR

Seoul, KOREA
Jooho Kim – President

LOVED GMBH

Hamburg, GERMANY
Valeri Bachert – Managing Editor
Nadine Kaminski – Editor
Julia Kerschbaum
   – Creative Director

M&M DESIGN

HONG KONG
Mike Moulders
   – Brand Design Consultant

MEDIA GENESIS, INC.
Michigan, USA
Antoine Dubeauclard – President
MM PARTNERS
Seoul, SOUTH KOREA
Sang-Hyeon Lee – Art Director
Young-Il Kim – Senior Director
Jong-Kook Yi – Chief Director

REF FIANCIAL PRESS LIMITED
HONG KONG
Alex Choi – Creative Director
Natasha Fung – Marketing Executive
Loretta Lam – Project Manager

SSDM
Michigan, USA
Laura Oliveto – Vice President of
   Public Relations &
   Communications

STAN GELLMAN GRAPHIC DESIGN
Missouri, USA
Mary Muehlemann – Designer
Teresa Thompson – President
Bryan Wakeland – Senior Designer

STUDIO 210, LLC
Norwalk, CONNECTICUT
Richard Colin – Accountant
Karen Krieger – Founder, CCO
Juan Wen – Bookkeeper

TOPPAN MERRILL LIMITED
HONG KONG
Ma Shek Pui, Derek
   – Senior Art Director
Lam I Wai, Iris
   – Assistant Art Director
Li Yu Kwan, Gary – Art Director

UNITED THERAPEUTICS
Maryland, USA
Bill Rock
   – Executive Creative Director
Randy Scopa – Media Specialist

VA BENE PUBLISHING GMBH
Munchen, GERMANY
Gunter Marie Bregulla
   – General Manager

YELLOW CREATIVE (HK) LIMITED
HONG KONG
Rebecca So – Managing Partner
Ellen Zee – Managing Partner

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