2022-2023 Mercury Award Winners
Judging Procedures

JUDGING CRITERIA
The MERCURY Awards Competition is unique in that each entry is judged against itself, to the degree that the individual entry achieves its intended purpose. Entries from large or small organizations have an equal chance at winning. Judging is based not on budget, but on the values of creativity, effectiveness, performance and success as symbolized by the MERCURY Awards.

Some of the elements to be considered in the judging process are: how effectively the material meets the stated objectives; how well the material is communicated to the designated audience; use of imaginative and original solutions; the use of material to illustrate and clarify the information; and the overall expression of the message.

JUDGING PROCESS
Each entry is evaluated three times during the preliminary judging. The three set of scores are then averaged in to a single score for the individual entry. Awards are given to the top third scoring entries. Point totals will qualify entries for specific awards. Only one Gold, Silver, Bronze, and Honors Award will be given in each classification; However, if no entry scores high enough, no award will be given. The Gold Award Winners become candidates for the Grand Awards. In addition, one Best of Show Award will be presented to the top entry among all the classifications.

SPECIAL NOTES ABOUT JUDGING
Each entry will be judged on its own merit without regard to apparent cost of producing the communications piece. Entries are judged in the absolute, according to a predefined set of criteria, each against itself, and wins honor for innate merits instead of relative superiorities.

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Judges

The International Academy of Communications Arts and Sciences (IACAS) was founded by MerComm to set high standards for various communications specialties and to give professionals in the fields higher status by establishing the definitions of excellence. Membership in the Academy is considered an international Who’s Who in the communications industry.

33 Visual – MEXICO
A. Plus Financial Press Limited
   – HONG KONG
Above The Line Company Limited
   – HONG KONG
ACE Design – SOUTH KOREA
Ad Fortune Communications Limited
   – HONG KONG
AIR – USA
Airport Authority – HONG KONG
Akademie Deutscher
   Genossenschaften E.V. – GERMANY
ANTA Sports Product Ltd.
   – HONG KONG
Armacell International S.A.
   – LUXEMBOURG
Artist Estate Studio – USA
Atrevia – PORTUGAL
Atrevia – SPAIN
Atruvia – GERMANY
Autlan – MEXICO
Avila Creative, Inc. – USA
Bank of China – HONG KONG
Berenberg – GERMANY
BESO by LLYC – SPAIN
BGA Publishing – USA
BP Content – GERMANY
Brainds Marken und Design GmbH
   – AUSTRIA
BrandsOnSpeed GmbH
   – GERMANY
Burgess Strategic Marketing
   Services – USA
CD Communications Group
   SDN BHD – MALAYSIA
CHC Enterprises – USA
China Communications Services
   Corporation Limited
   – HONG KONG
China Telecom Corporation Ltd.
   – HONG KONG
China Unicom – HONG KONG
Christian Rahofer GmbH – AUSTRIA
CITIC – HONG KONG
Citizens Development Business
   Finance PLC – SRI LANKA
CODE Red – GERMANY
ComfortDelGro Corporation Limited
   – SINGAPORE
Concept C Media GmbH
   – GERMANY
Coolgrey Design Workshop Ltd.
   – HONG KONG
COPE Content Performance
   Group GmbH – AUSTRIA
Cre8 (Greater China) Limited
   – HONG KONG
Creative Creature Company Limited
   – HONG KONG
Curran & Connors, Inc. – USA
Daimler – GERMANY
Daiwa House Industry Co., Ltd.
   – JAPAN
Devon Title – USA
DNA KOMUNIKA – INDONESIA
Donnelley Financial Solutions
   – HONG KONG
Doosan Infracore Ltd.
   – SOUTH KOREA
Dotplus Communications
   SDN. BHD – MALAYSIA
EDICO Financial Press Services Ltd.
   – HONG KONG
Elegance Financial Communications
   Limited – HONG KONG
Equity Financial Press Ltd.
   – HONG KONG
Far East Consortium International
   Ltd. – HONG KONG
Fast Retailing Co., Limited – JAPAN
FGI Design – USA
Finar Kurumsal – TURKEY
GENNEX Financial Press Limited
   – HONG KONG
Gimmick Box Limited
   – HONG KONG
Global Reporting Services
   – AUSTRALIA
Granato Creative Group – USA
Great Thinks GmbH – GERMANY
h2h Consulting – USA
HeterMedia Services Ltd.
   – HONG KONG
HGB Hamburger Geschäftsberichte
   GmbH & Co. KG – GERMANY
Hong Kong Broadband Network,
   Ltd. – HONG KONG
Hong Kong Metropolitan University
   – HONG KONG
Hyundai Motor Group
   – SOUTH KOREA
i.LINK Group Limited
   – HONG KONG
Ideas On Purpose – USA
Inbrax – CHILE
Insight Creative – NEW ZEALAND
iONE Financial Press Limited
   – HONG KONG
IR & Mehr – AUSTRIA
Jungheinrich – GERMANY
Kanro Inc. – JAPAN
Karin Und Walter Gedächtnisstiftung
   – GERMANY
Kerry Properties – HONG KONG
Killing Mario – SOUTH KOREA
KMW – GERMANY
Korte Maerz Wolff Communications
   – GERMANY
KPR – SOUTH KOREA
KW Communications – GERMANY
Lin Young – MALAYSIA
Little Book Studio – USA
loved GmbH – GERMANY
Luke Communications Group – USA
M&M Consulting Ltd.
   – HONG KONG
Media Genesis – USA
Mens Creation Limited
   – HONG KONG
Mensalia GmbH – AUSTRIA
Mercedes–Benz AG – GERMANY
MetaFusion Pte. Ltd. – SINGAPORE
Milenio 3 – MEXICO
Miramar Group – HONG KONG
MM Partners – SOUTH KOREA
MSI – LUXEMBOURG
Newport3 Communications
   – GERMANY
Ngong Ping 360 – HONG KONG
Noon Creative – USA
Nova Fusion – MALAYSIA
OHHH! Organisation for Human
   Health & Happiness Foundation
   – GERMANY
Orange Financial Printing Limited
   – HONG KONG
Pan American Energy – ARGENTINA
Paradise Group – SOUTH KOREA
Paragraphs – USA
PepperClub – GERMANY
Profilwerkstatt – GERMANY
PRATT Institute – USA
Protop Financial Press Limited
   – HONG KONG
Red Caffeine – USA
REF Financial Press Limited
   – HONG KONG
Reginald Pauffley
   – UNITED KINGDOM
Rethink – MALAYSIA
ringzwei – GERMANY
Sakaguchi Corp. – JAPAN
Sequel – USA
Shian Inc. – JAPAN
Shoemake Photography – USA
Six Group Services AG
   – SWITZERLAND
Smart Media – SRI LANKA
Solomon Financial Press
   – HONG KONG
SSDM – USA
Stan Gellman Graphic Design Inc. –
   
Studio 210, LLC – USA
süden ad agency – GERMANY
Sydinvest – DENMARK
Symrise – GERMANY
Tayburn – TURKEY
The Boeing Company – USA
The Charles NYC – USA
The Hong Kong Society for the Aged
   – HONG KONG
Toppan Merrill Limited – HONG KONG
Tronncom KG – AUSTRIA
Troy Chamber of Commerce – USA
Ulled Asociados – SPAIN
USA Writing Services – USA
United Therapeutics – USA
Walker Publicity Consulting – USA
Wynk Design, Inc. – USA
X_Design – MEXICO
Xanadu Communications – USA
Yellow Creative (HK) Limited
   – HONG KONG
Zeev Zamir – USA

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MERCURY AWARDS 2022/2023 DISTINGUISHED JUDGES

ABOVE THE LINE
COMPANY LIMITED

Hong Kong
Candy Tong Ka Yan – Director
Vivien Wong Ho Ying – Director

AIR
Maryland, USA
Martha Mater
   – Manager, Creative Services
Matt Mowczko – Graphic Design
Lesa Rowe – Art Direction

ATREVIA COMMUNICACION
Lisbon, Portugal
Ana Margarida Ximes
   – President Atrevia Portugal

ATRUVIA AG
Hamburg, Germany
Maika-Alexander Stangenberg – SVP

BANK OF CHINA (HONG KONG)
HONG KONG
Angel Yip – Deputy General Manager

CHINA UNICOM
(HONG KONG) LIMITED

HONG KONG
Michelle Lam – Manager
Enrica Lee
   – Assistant Company Secretary

CONTENT PERFORMANCE
GROUP GmbH (COPE)

Vienna, Austria
Dr. Katrin Seidel
   – Editor in Chief/Project Manager

CRE8 (GREATER CHINA) LIMITED
HONG KONG
Wayne Cheung – Creative Director
Jefferson Chiu – Senior Art Director
Iris Lam – Art Director
Davy Li – Managing Director

DANIEL KENNEDY COMMUNICATIONS SERVICES
NY, USA
Daniel Kennedy – President & CEO
Karin Kennedy – Senior VP
ELEGANCE FINANCIAL COMMUNICATIONS
Hong Kong
Eriko Cheng – Art Director
Aman Ho – Assistant Art Director

HETERMEDIA SERVICES LIMITED
HONG KONG
Orling Or
   – Business Development Director

HYUNDAI MOTOR GROUP
South Korea
Robert Baek
   – Senior Manager/Corporate
   Responsibility Team

INBRAX
Santiago, CHILE
Cristian Chavez – Creative Director

KERRY PROPERTIES LIMITED
HONG KONG
Michelle Lam – Senior Director,
   Sustainability & Communications

KPR
South Korea
Jooho Kim – President

MM PARTNERS
SOUTH KOREA
Jong-Kook Yi
   – CEO & Chief Creative Director

NGONG PING 360
HONG KONG
Garrick Lam – Marketing Manager,
   Marketing & Corporate
   Communications
Sharon Law – Senior Manager,
   Marketing & Corporate
   Communications

PEPPER-CLUB
Stuttgart, Germany
Tanju Housein
   – Business Partner Strategist
Sven Ruhs – Creative Director

REF FINANCIAL PRESS LIMITED
HONG KONG
Alex Choi – Creative Director
Nick Li – Creative Director
Emmy Sin – Head of Design
SIX GROUP SERVICES AG
Zurich, SWITZERLAND
Matthias Bill – Head Content
   & Publishing, SIX

STAN GELLMAN GRAPHIC DESIGN
Missouri, USA
Mary Muehlemann – Designer
Teresa Thompson – President
Bryan Wakeland – Senior Designer

STUDIO 210, LLC
Connecticut, USA
Richard Colin – Office Manager
Karen Krieger – Founder, CCO
Juan Wen – Bookkeeper

SYMRISE AG
Holzminden, GERMANY
Dominik Rzepka – Director Corporate
   Communications

Syndinvest
Aabenraa, Denmark
Tine Lund – Senior Vice President

THE HONG KONG SOCIETY
FOR THE AGED

Hong Kong
Chan Ka Hei, Isabel
   – Administration Officer
Kam Shuk Hang, Diana
   – Executive Director
Leung Pik Ki, Erica – Senior Officer
   (Administration)
Tang Shuk Yan, Rita – Senior Officer
   (Corporate Services)

ULLED BARCELONA
Barcelona, Spain
Sara Navarrete – Account Executive
Georgina Palleja – Account Executive
Beatriz Rico – Account Executive

YELLOW CREATIVE (HK) LIMITED
HONG KONG
Rebecca So – Managing Partner
Ellen Zee – Managing Partner

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