JUDGING CRITERIA
The MERCURY Awards Competition is unique in that each entry is judged against itself, to the degree that the individual entry achieves its intended purpose. Entries from large or small organizations have an equal chance at winning. Judging is based not on budget, but on the values of creativity, effectiveness, performance and success as symbolized by the MERCURY Awards.
Some of the elements to be considered in the judging process are: how effectively the material meets the stated objectives; how well the material is communicated to the designated audience; use of imaginative and original solutions; the use of material to illustrate and clarify the information; and the overall expression of the message.
JUDGING PROCESS
Each entry is evaluated three times during the preliminary judging. The three set of scores are then averaged in to a single score for the individual entry. Awards are given to the top third scoring entries. Point totals will qualify entries for specific awards. Only one Gold, Silver, Bronze, and Honors Award will be given in each classification; However, if no entry scores high enough, no award will be given. The Gold Award Winners become candidates for the Grand Awards. In addition, one Best of Show Award will be presented to the top entry among all the classifications.
SPECIAL NOTES ABOUT JUDGING
Each entry will be judged on its own merit without regard to apparent cost of producing the communications piece. Entries are judged in the absolute, according to a predefined set of criteria, each against itself, and wins honor for innate merits instead of relative superiorities.
The International Academy of Communications Arts and Sciences (IACAS) was founded by MerComm to set high standards for various communications specialties and to give professionals in the fields higher status by establishing the definitions of excellence. Membership in the Academy is considered an international Who’s Who in the communications industry.
| 33 Visual – MEXICO A. Plus Financial Press Limited – HONG KONG SAR PRC Above The Line Company Limited – HONG KONG SAR PRC AIR – USA Airport Authority – HONG KONG SAR PRC Akademie Deutscher Genossenschaften E.V. – GERMANY ANTA Sports Products Ltd. – HONG KONG SAR PRC Avila Creative, Inc. – USA Bank of China – HONG KONG SAR PRC Beijing Pengtu Culture & Art Communication Co., Ltd. – PRC BESO by LLYC – SPAIN BGA Publishing – USA Brainds Marken und Design GmbH – AUSTRIA Bright Visuals – SLOVENIA Burgess Strategic Marketing Services – USA California Water Services Group – USA CD Communications Group SDN BHD – MALAYSIA China Communications Services Corporation Limited – HONG KONG SAR PRC China Telecom Corporation Ltd. – HONG KONG SAR PRC China Unicom – HONG KONG SAR PRC CODE Red – GERMANY concept c media GmbH – GERMANY COPE Content Performance Group GmbH – AUSTRIA Cre8 (Greater China) Limited – HONG KONG SAR PRC Creative Creature Company Limited – HONG KONG SAR PRC Curran & Connors, Inc. – USA Daniel Kennedy Communications Services – USA Design Kommune – GERMANY DNA KOMUNIKA – INDONESIA EDICO Financial Press Services Ltd. – HONG KONG SAR PRC Elegance Financial Communications Limited – HONG KONG SAR PRC |
Equity Financial Press Ltd. – HONG KONG SAR PRC Far East Consortium International Ltd. – HONG KONG SAR PRC Fast Retailing Co., Limited – JAPAN FGI Design – USA Finar Kurumsal – TÜRKIYE Fulkrum Studio – USA Genesis Energy – NEW ZEALAND GENNEX Financial Media Limited – HONG KONG SAR PRC Global Reporting Services – AUSTRALIA Granato Creative Group – USA Great Thinks GmbH – GERMANY HeterMedia Services Ltd. – HONG KONG SAR PRC HGB Hamburger Geschäftsberichte GmbH & Co. KG – GERMANY HNB Assurance – SRI LANKA Hong Kong Metropolitan University – HONG KONG SAR PRC Hong Kong Police Force – HONG KONG SAR PRC Hong Kong Tourism Board – HONG KONG SAR PRC Hyphen Group – SOUTH KOREA Hyundai Motor Group – SOUTH KOREA i.LINK Group Limited – HONG KONG SAR PRC Inbrax – CHILE Insight Creative – NEW ZEALAND iONE Financial Press Limited – HONG KONG SAR PRC Jessica Qian – USA Journal International The Home of Content GmbH – GERMANY JUJU Studio – USA Jungheinrich – GERMANY Kanro Inc. – JAPAN KD1 Designagentur – GERMANY Kerry Properties – HONG KONG SAR PRC Killing Mario – SOUTH KOREA KMW – GERMANY KPR – SOUTH KOREA KW Communications – GERMANY Lin Young – MALAYSIA LLYC – SPAIN Lorraine Gregory Communications – USA M-1 Studios – USA M&M Consulting Ltd. – HONG KONG SAR PRC |
Mag & Me – GERMANY M Digital Partners Company Limited – HONG KONG SAR PRC Media Genesis – USA Mensalia GmbH – AUSTRIA Meta Fusion Pte. Ltd. – SINGAPORE Milenio 3 – MEXICO MM Partners – SOUTH KOREA Ngong Ping 360 – HONG KONG SAR PRC Nova Fusion – MALAYSIA NZ Post – NEW ZEALAND Ocean Park Corporation – HONG KONG SAR PRC Orange Financial Printing Limited – HONG KONG SAR PRC PepperClub – GERMANY Profilwerkstatt – GERMANY PRATT Institute – USA Quaker Houghton – USA RBK Advertising & Design – USA REF Financial Press Limited – HONG KONG SAR PRC Reginald Pauffley – UNITED KINGDOM RE:think – MALAYSIA ringzwei – GERMANY Sakaguchi Corp. – JAPAN Sequel – USA Shian Inc. – JAPAN Six Group Services AG – SWITZERLAND Smart Media – SRI LANKA Solomon Financial Press – HONG KONG SAR PRC SS Digital Media – USA Stan Gellman Graphic Design Inc. – USA Studio 210, LLC – USA Symrise – GERMANY Tayburn – TÜRKIYE Territory – GERMANY The Hong Kong Society for the Aged – HONG KONG SAR PRC Toppan Nexus Limited – HONG KONG SAR PRC United Therapeutics – USA Walker Publicity Consulting – USA Wynk Design, Inc. – USA X_Design – MEXICO Yellow Creative (HK) Limited – HONG KONG SAR PRC Zeev Zamir – USA |
MERCURY AWARDS 2024/2025 DISTINGUISHED JUDGES
| AIMCLEAR USA Laura Oliveto – Detroit Community Ambassador AIR USA Martha Mater – Manager, Creative Services Matt Mowczko – Graphic Design Lesa Rowe – Art Direction BURGESS STRATEGIC MARKETING SERVICES USA Sandra J. Burgess – Owner CHINA UNICOM (HONG KONG) LIMITED HONG KONG Michelle Lam – Senior Manager Enrica Lee – Assistant Company Secretary CRE8 (GREATER CHINA) LIMITED HONG KONG Wayne Cheung – Head of Design Jefferson Chiu – Creative Director Iris Lam – Senior Art Director Davy Li – Managing Director EDICO HONG KONG Amy Donati – Executive Director & Chief Executive Officer Queenie Shek – Director – Creative & Graphic Departments Ricky Tse – Director – Print Bind/Logistics Department |
INBRAX CHILE Cristian Chavez – Creative Director Rodrigo Gallardo – Art Director INDEPENDENT USA Jessica Qian – Art Director KPR SOUTH KOREA Eunyong Kim – Vice President MEDIA GENESIS USA Antoine Dubeauclard – President NGONG PING 360 HONG KONG Garrick Lam – Marketing Manager Sharon Law – Head of Marketing & Corporate Communications NAKAMA MEDIA PUBLISHING GERMANY Prof. Rudiger Quass von Deyen – Partner & Creative Director NANCY BURGESS STRATEGIC MARKETING, Inc. USA Nancy Burgess – Owner REF FINANCIAL PRESS LIMITED HONG KONG Alex Choi – Creative Director Jerry Lam – Associate Creative Director Calvin Chow – Associate Art Director |
SIX GROUP SERVICES AG SWITZERLAND Matthias Bill – Head Content & Publications STAN GELLMAN GRAPHIC DESIGN USA Mary Muehlemann – Designer Teresa Thompson – President Bryan Wakeland – Senior Designer STUDIO 210, LLC USA Richard Colin – Office Manager Karen Krieger – Founder, CCO Juan Wen – Bookkeeper SYDINVEST Denmark Tine Lund – Senior Vice President TOPPAN NEXUS LIMITED HONG KONG Grace Fung – Senior Designer Amy Leung – Senior Designer Derek Ma – Creative Director UNITED THERAPEUTICS USA Bill Rock – Executive Creative Director Randy Scope – 2D, 3D Media Specialist WASHINGTON GAS USA Brooke Boen – Senior Content Manager YELLOW CREATIVE (HK) LIMITED HONG KONG Rebecca So – Managing Partner Ellen Zee – Managing Partner |