JUDGING CRITERIA
The MERCURY Awards Competition is unique in that each entry is judged against itself, to the degree that the individual entry achieves its intended purpose. Entries from large or small organizations have an equal chance at winning. Judging is based not on budget, but on the values of creativity, effectiveness, performance and success as symbolized by the MERCURY Awards.
Some of the elements to be considered in the judging process are: how effectively the material meets the stated objectives; how well the material is communicated to the designated audience; use of imaginative and original solutions; the use of material to illustrate and clarify the information; and the overall expression of the message.
JUDGING PROCESS
Each entry is evaluated three times during the preliminary judging. The three set of scores are then averaged in to a single score for the individual entry. Awards are given to the top third scoring entries. Point totals will qualify entries for specific awards. Only one Gold, Silver, Bronze, and Honors Award will be given in each classification; However, if no entry scores high enough, no award will be given. The Gold Award Winners become candidates for the Grand Awards. In addition, one Best of Show Award will be presented to the top entry among all the classifications.
SPECIAL NOTES ABOUT JUDGING
Each entry will be judged on its own merit without regard to apparent cost of producing the communications piece. Entries are judged in the absolute, according to a predefined set of criteria, each against itself, and wins honor for innate merits instead of relative superiorities.
The International Academy of Communications Arts and Sciences (IACAS) was founded by MerComm to set high standards for various communications specialties and to give professionals in the fields higher status by establishing the definitions of excellence. Membership in the Academy is considered an international Who’s Who in the communications industry.
| 33 Visual – MEXICO A. Plus Financial Press Limited – HONG KONG SAR PRC Above The Line Company Limited – HONG KONG SAR PRC ACE Design – SOUTH KOREA Ad Fortune Communications Limited – HONG KONG SAR PRC AIR – USA Airport Authority – HONG KONG SAR PRC Akademie Deutscher Genossenschaften E.V. – GERMANY ANTA Sports Product Ltd. – HONG KONG SAR PRC Armacell International S.A. – LUXEMBOURG Atrevia – PORTUGAL Atrevia – SPAIN Atruvia – GERMANY Autlan – MEXICO Avila Creative, Inc. – USA Bank of China – HONG KONG SAR PRC Berenberg – GERMANY BESO by LLYC – SPAIN BGA Publishing – USA BP Content – GERMANY Brainds Marken und Design GmbH – AUSTRIA BrandsOnSpeed GmbH – GERMANY Burgess Strategic Marketing Services – USA California Water Services Group – USA CD Communications Group SDN BHD – MALAYSIA CHC Enterprises – USA China Communications Services Corporation Limited – HONG KONG SAR PRC China Telecom Corporation Ltd. – HONG KONG SAR PRC China Unicom – HONG KONG SAR PRC Christian Rahofer GmbH – AUSTRIA CITIC – HONG KONG SAR PRC Citizens Development Business Finance PLC – SRI LANKA CODE Red – GERMANY ComfortDelGro Corporation Limited – SINGAPORE Concept C Media GmbH – GERMANY COPE Content Performance Group GmbH – AUSTRIA Cre8 (Greater China) Limited – HONG KONG SAR PRC Creative Creature Company Limited – HONG KONG SAR PRC Curran & Connors, Inc. – USA Daimler – GERMANY Daiwa House Industry Co., Ltd. – JAPAN Design Kommune – GERMANY Devon Title – USA DNA KOMUNIKA – INDONESIA Donnelley Financial Solutions – HONG KONG SAR PRC Doosan Infracore Ltd. – SOUTH KOREA |
Dotplus Communications SDN. BHD – MALAYSIA EDICO Financial Press Services Ltd. – HONG KONG SAR PRC Elegance Financial Communications Limited – HONG KONG SAR PRC Equity Financial Press Ltd. – HONG KONG SAR PRC Far East Consortium International Ltd. – HONG KONG SAR PRC Fast Retailing Co., Limited – JAPAN FGI Design – USA Finar Kurumsal – TÜRKIYE Genesis Energy – NEW ZEALAND GENNEX Financial Press Limited – HONG KONG SAR PRC Gimmick Box Limited – HONG KONG SAR PRC Global Reporting Services – AUSTRALIA Granato Creative Group – USA Great Thinks GmbH – GERMANY h2h Consulting – USA HeterMedia Services Ltd. – HONG KONG SAR PRC HGB Hamburger Geschäftsberichte GmbH & Co. KG – GERMANY Hong Kong Broadband Network, Ltd. – HONG KONG SAR PRC Hong Kong Metropolitan University – HONG KONG SAR PRC Hong Kong Tourism Board – HONG KONG SAR PRC Hyundai Motor Group – SOUTH KOREA i.LINK Group Limited – HONG KONG SAR PRC Ideas On Purpose – USA Inbrax – CHILE Insight Creative – NEW ZEALAND iONE Financial Press Limited – HONG KONG SAR PRC IR & Mehr – AUSTRIA Jungheinrich – GERMANY Kanro Inc. – JAPAN Karin Und Walter Gedächtnisstiftung – GERMANY Kerry Properties – HONG KONG SAR PRC Killing Mario – SOUTH KOREA KPR – SOUTH KOREA KW Communications – GERMANY Lin Young – MALAYSIA Lorraine Gregory Communications – USA loved GmbH – GERMANY Luke Communications Group – USA M-1 Studios – USA M&M Consulting Ltd. – HONG KONG SAR PRC M Digital Partners Company Limited – HONG KONG SAR PRC Media Genesis – USA Mens Creation Limited – HONG KONG SAR PRC Mensalia GmbH – AUSTRIA Mercedes–Benz AG – GERMANY MetaFusion Pte. Ltd. – SINGAPORE Milenio 3 – MEXICO |
Miramar Group – HONG KONG SAR PRC MM Partners – SOUTH KOREA MSI – LUXEMBOURG Newport3 Communications – GERMANY Ngong Ping 360 – HONG KONG SAR PRC Noon Creative – USA Nova Fusion – MALAYSIA Ocean Park Corporation – HONG KONG SAR PRC OHHH! Organisation for Human Health & Happiness Foundation – GERMANY Orange Financial Printing Limited – HONG KONG SAR PRC Pan American Energy – ARGENTINA Paradise Group – SOUTH KOREA Paragraphs – USA PepperClub – GERMANY Profilwerkstatt – GERMANY PRATT Institute – USA Protop Financial Press Limited – HONG KONG SAR PRC Quaker Houghton – USA Red Caffeine – USA REF Financial Press Limited – HONG KONG SAR PRC Reginald Pauffley – UNITED KINGDOM Rethink – MALAYSIA ringzwei – GERMANY Sakaguchi Corp. – JAPAN Sequel – USA Shian Inc. – JAPAN Shoemake Photography – USA Six Group Services AG – SWITZERLAND Smart Media – SRI LANKA Solomon Financial Press – HONG KONG SAR PRC SSDM – USA Stan Gellman Graphic Design Inc. – USA Studio 210, LLC – USA süden ad agency – GERMANY Sydinvest – DENMARK Symrise – GERMANY Tayburn – TÜRKIYE The Boeing Company – USA The Charles NYC – USA The Hong Kong Society for the Aged – HONG KONG SAR PRC Toppan Merrill Limited – HONG KONG SAR PRC Triglav Insurance Company – SLOVENIA Tronncom KG – AUSTRIA Troy Chamber of Commerce – USA Ulled Asociados – SPAIN USA Writing Services – USA United Therapeutics – USA Walker Publicity Consulting – USA Wynk Design, Inc. – USA X_Design – MEXICO Xanadu Communications – USA Yellow Creative (HK) Limited – HONG KONG SAR PRC Zeev Zamir – USA |
MERCURY AWARDS 2023/2024 DISTINGUISHED JUDGES
| 33 VISUAL MEXICO Rafael Monroy – Project Director ABOVE THE LINE COMPANY LIMITED HONG KONG Candy Tong Ka Yan – Director Vivien Wong Ho Ying – Director AIR USA Martha Mater – Manager, Creative Services Matt Mowczko – Graphic Design Lesa Rowe – Art Direction AVILA CREATIVE USA John Avila – Principal BANK OF CHINA (HONG KONG) HONG KONG Angel Yip – Deputy General Manager BURGESS STRATEGIC MARKETING SERVICES USA Sandra J. Burgess – Owner CHINA UNICOM (HONG KONG) LIMITED HONG KONG Michelle Lam – Senior Manager, Company Secretary Department Enrica Lee – Assistant Company Secretary CRE8 (GREATER CHINA) LIMITED HONG KONG Wayne Cheung – Creative Director Jefferson Chiu – Senior Art Director Iris Lam – Art Director Davy Li – Managing Director CURRAN & CONNORS USA Brenda Mayo – Senior Art Director Michael McMurray – Creative Director FULKRUM STUDIO & PINK POINT MEDIA USA Dan Baron – Account/Project Director GENNEX FINANCIAL MEDIA LIMITED HONG KONG Corrin Chan – CEO, Managing Partner Laetitza Wong – Associate Creative Director Maxx Wong – Associate Creative Director |
HETERMEDIA SERVICES LIMITED HONG KONG Orling Or – Business Development Director INBRAX CHILE Cristian Chavez – Creative Director Rodrigo Gallardo – Art Director JOURNAL INTERNATIONAL THE HOME OF CONTENT GMBH (Team A) GERMANY Stefan Endros – CEO Gerd Giesler – CEO Frank Kruger – Art Driector Anna Levin – Assistant to the CEOs JOURNAL INTERNATIONAL THE HOME OF CONTENT GMBH (Team B) GERMANY Dagmar Ortc – Head of Graphic Design Isabel Schiller – Editorial Management (Head) Simon Schmidt – Digital Head Sandy Schneider – Graphic Design KERRY PROPERTIES LIMITED HONG KONG Michelle Lam – Senior Director, Sustainability & Communications KPR SOUTH KOREA Jooho Kim – President M&M HONG KONG Mike Moulders – Brand Design Consultant MEDIA GENESIS USA Antoine Dubeauclard – President MM PARTNERS SOUTH KOREA Jong-Kook Yi – CEO NGONG PING 360 HONG KONG Garrick Lam – Marketing Manager Sharon Law – Senior Manager, Marketing & Corporate Communications PEPPER-CLUB GERMANY Sven Ruhs – Creative Director REF FINANCIAL PRESS LIMITED HONG KONG Shing Chan – Creative Director Alex Choi – Creative Director Emmy Sin – Head of Design |
SHIAN INC. JAPAN Jeffrey Canaday – Senior Editor/Writer Kelly Mundt – Editor/Writer Rob Nielsen – Editor SIX GROUP SERVICES AG SWITZERLAND Matthias Bill – Head Content & Publishing, SIX SSDM USA Laura Oliveto – Manager STAN GELLMAN GRAPHIC DESIGN USA Mary Muehlemann – Designer Teresa Thompson – President Bryan Wakeland – Senior Designer STUDIO 210, LLC USA Richard Colin – Accountant Karen Krieger – Founder, CCO Juan Wen – Bookkeeper SYMRISE AG GERMANY Dominik Rzepka – Director Corporate Communications THE HONG KONG SOCIETY FOR THE AGED HONG KONG Chan Ka Hei, Isabel – Administration Officer Cheung Wing Wai, Ava – Corporate Communications Officer Kam Shuk Hang, Diana – Executive Director Leung Pik Ki, Erica – Senior Officer (Administration) Tang Shuk Yan, Rita – Senior Officer (Corporate Services) TOPPAN NEXUS LIMITED HONG KONG Charlie Chan – Assistant Art Director Jac Lam – Assistant Art Director Sam Lam – Art Director UNITED THERAPEUTICS USA Bill Rock – Executive Creative Director Randy Scope – 2D, 3D Media Specialist YELLOW CREATIVE (HK) LIMITED HONG KONG Rebecca So – Managing Partner Ellen Zee – Managing Partner |