Grand Award Winners
2024 - 2025 International Mercury Awards
* Ngong Ping 360 Limited * Wins Best of Show
NEW YORK, NY - February 25, 2025 - The Grand Winners for the 38th Annual MERCURY Awards honoring excellence in professional communications were announced today.
The trophy for BEST OF SHOW was awarded to Ngong Ping 360 (Hong Kong SAR) for their imaginative campaign “100% DORAEMON & FRIENDS”. The judges praised the multi-faceted project’s “Excellent use of many senses, sound and dance, flash mob, drone show, social media, and the beloved Doraemon manga characters.” “Well conceived strategy and superior media coverage.” “The tie-in to a charitable cause highlighted the sponsor’s commitment to social responsibility.” “Overall, an impressively executed campaign.” “Great job!”
In their respective categories, the 2024/25 Grand Award winners were:
Writing |
United Therapeutics |
Design |
ramp.space GmbH & Co. KG |
|---|---|---|---|
Annual Reports |
The Hong Kong Jockey Club |
Annual Reports |
Equity Financial Press Limited |
Annual Reports |
Ulled |
Annual Reports |
3st kommunikation GmbH |
Special Events |
2x2 |
Campaigns |
Lappart PR Istanbul |
Custom Publications |
JAGER PR - |
Magazines |
ramp.space GmbH & Co. KG |
Magazines |
ramp.space GmbH & Co. KG |
Promotion/ Marketing |
Ngong Ping 360 Limited |
Tourism/Travel |
Hong Kong Tourism Board |
Video |
Hong Kong Correctional |
Websites |
China Unicom |
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Judging for the 2024/25 International MERCURY Awards represented the most illustrious, creative professionals from all over the world. Twenty-two distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging process. Criteria included editorial quality; visuals and design; how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message. Gold, Silver, Bronze, and Honors awards were presented to the top 30%, based on averaged scores. Grand Awards were selected from the top scoring gold winners in each category.
This year over 300 entries were received from 13 countries: Austria, Germany, Hong Kong SAR PRC, Japan, Mexico, People’s Republic of China, South Korea, Spain, Sri Lanka, Switzerland, Türkiye, the United Arab Emirates, and the United States. Reni L. Witt, President and Founder of the MERCURY Awards stated, “The honor of the MERCURY award is an important tribute - a distinction to be proud of. It’s a privilege to be in the company of others regarded internationally as the best in communication excellence. To be selected by some of the world’s best communications specialists as the top work in public relations is a real honor, especially considering the hundreds of fine agencies, corporations, and non-profit organizations eligible for the awards.”
The annual award is named for the Roman god who was the messenger of the other gods. The MERCURY Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world’s only independent awards organization. The awards programs were founded to promote excellence in the various fields of communications.