2020-2021 Mercury Award Winners

Grand Award Winners

2020 - 2021 International Mercury Awards

* United Therapeutics * Wins Best of Show

NEW YORK, NY- March 19, 2021 - The Grand Winners for the 34th Annual MERCURY Awards honoring excellence in professional communications were announced today.

The trophy for BEST OF SHOW was awarded to Kammann Rossi GmbH (Cologne, GERMANY) for their client SYMRISE AG’s (Holzminden, GERMANY) online employee magazine Team Spirit. The judges enthusiastically praised the website as “excellent” and “outstanding.” Each story was “superbly eloquent,” “engaging and informative.” The judges were further impressed with the site’s design and the emotional impact of the photography. “Overall, a wonderful employee magazine that projects a great image of the company and its workers.” “Well done!”

Grand Award Winners

In their respective categories, the 2020/21 Grand Award winners were:

Writing

SIX
RED – the Magazine from SIX
(SWITZERLAND)

Design

ramp.space GmbH & Co. KG
rampstyle #20 Sunny Side Up
(GERMANY)

Advertising

Papillon Istanbul Iletisim
ve Bilisim Hizmetleri LTD. STI
VAKIFBANK
Gift from the Legend to the Girl Child
(TURKEY)

Annual Reports
Cover Design

GenNex Financial Media Limited
FORTUNE REAL ESTATE
INVESTMENT TRUST
Sharing Success Accumulating Fortune
(HONG KONG)

Annual Reports
Interior Design

Cre8 (Greater China) Limited
CHINA OVERSEAS PROPERTY HOLDINGS LIMITED
Annual Report 2019
(HONG KONG)

Annual Reports
Overall Presentation

muehlhausmoers corporate communications gmbh
KÖLNER FREIWILLIGEN AGENTUR
Jahresbericht 2019
(GERMANY)

Annual Reports
Specialized

STORYDAA.
HYUNDAI MOTOR GROUP
2019 HMG Global CSR Report
(SOUTH KOREA)

Annual Reports
Online

Hong Kong Tourism Board
Annual Report 2018/19 -
Best of All It’s in Hong Kong
(HONG KONG)

Brochures

SAEWOOM COMMUNICATIONS
KOREA EXPRESSWAY CORPORATION
EX, Korea Expressway Corporation
(SOUTH KOREA)

Custom Publications
Business-to-Business

B|BE Branded Entertainment GmbH
VERBAND DEUTSCHER UNTERNEHMERINNEN E.V. (VDU)
UNTERNEHMERIN
(GERMANY)

Custom Publications
General Audience

bp Content
DEUTSCHE BANK
WEALTH MANAGEMENT
WERTE
(GERMANY)

Employee Publications

OMV Aktiengesellschaft
OMV “flash” Employee Magazine
on Climate Change
(AUSTRIA)

Magazines
Design

buero8 - Agentur für strategische Beratung, Kommunikation und Design
DONAU-UNIVERSITÄT KREMS
upgrade - Das Magazin für Wissen
und Weiterbildung
(AUSTRIA)

Magazines
Overall Presentation

muehlhausmoers corporate communications gmbh
mPaper #3

(GERMANY)

Social Media

Papillon Istanbul Iletisim
ve Bilisim Hizmetleri LTD. STI
VAKIFBANK
Social Media Community Management
(TURKEY)

Video

Hong Kong Convention and Exhibition Centre (Management) Limited
Video: Onwards & Upwards -
HML Activities & Achievements since
July 2019
(HONG KONG)

Websites

Kammann Rossi GmbH
SYMRISE AG
Team Spirit - The Symrise
Employee Magazine
(GERMANY)

Promotion/ Marketing

MARCO
AUDIBLE ESPAÑA
Audible.ES Launch
(SPAIN)

Special Events

TERRITORY Content to Results GmbHDR. ING. H.C. F. PORSCHE AG
9:11 Magazine by Porsche:
Episode 15 “THE BEAUTY”

(GERMANY)

Campaigns

Marsh & McLennan Companies
Crossing the Line:
Identifying Sexual Harassment
(USA)

Judging for the 2020/21 International MERCURY Awards represented the most illustrious, creative professionals from all over the world. Twenty-eight distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging process. Criteria included editorial quality; visuals and design; how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message. Gold, Silver, Bronze, and Honors awards were presented to the top 30%, based on averaged scores. Grand Awards were selected from the top scoring gold winners in each category.

This year 351 entries were received from 13 countries: Argentina, Austria, Canada, Germany, Hong Kong, Korea, People’s Republic of China, Russia, Spain, Switzerland, Turkey, the United Arab Emirates, and the United States. Reni L. Witt, President and Founder of the MERCURY Awards stated, “The honor of the MERCURY award is an important tribute - a distinction to be proud of. It’s a privilege to be in the company of others regarded internationally as the best in communication excellence. To be selected by some of the world’s best communications specialists as the top work in public relations is a real honor, especially considering the hundreds of fine agencies, corporations, and non-profit organizations eligible for the awards.”

The annual award is named for the Roman god who was the messenger of the other gods. The MERCURY Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world’s only independent awards organization. The awards programs were founded to promote excellence in the various fields of communications.

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