Grand Award Winners
2023 - 2024 International Mercury Awards
* Ngong Ping 360 Limited * Wins Best of Show
NEW YORK, NY- March 1, 2024 - The Grand Winners for the 37th Annual MERCURY Awards honoring excellence in professional communications were announced today.
The trophy for BEST OF SHOW was awarded to Ngong Ping 360 Limited (Lantau, HONG KONG SAR PRC) for their awareness campaign The Grand Launch Campaign of Ngong Ping 360 “Crystal+”. The judges gave the project high praise for its well-planned launch and event; the original concept, especially the cable-car concert; and the impressive media coverage, particularly the social media initiatives. “Very Instagrammable campaign.” “Wow!” “Great job!”
Grand Award Winners
In their respective categories, the 2023/24 Grand Award winners were:
Writing |
Washington Gas |
Design |
ramp.space GmbH & Co. KG |
|---|---|---|---|
Annual Reports |
iONE Financial Press Limited |
Annual Reports |
Heep Hong Society |
Annual Reports |
GenNex Financial Media Limited |
Annual Reports |
Cre8 (Greater China) Limited |
Brochures |
COPE Content Performance Group |
Custom Publications |
COPE Content Performance Group |
Custom Publications |
COPE Content Performance Group |
Employee Publications |
COPE Content Performance Group |
Magazines |
ramp.space GmbH & Co. KG |
Magazines |
ramp.space GmbH & Co. KG |
Non-Profit Organizations |
Hong Kong Tourism Board |
Social Media |
Ngong Ping 360 Limited |
Video |
ramp.space GmbH & Co. KG |
Websites |
Kammann Rossi GmbH |
Promotion/ Marketing |
Ngong Ping 360 Limited |
Special Events |
Studio 210, LLC |
Tourism/Travel |
Ngong Ping 360 Limited |
Campaigns |
Hancomm |
Judging for the 2023/24 International MERCURY Awards represented the most illustrious, creative professionals from all over the world. Twenty-seven distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging process. Criteria included editorial quality; visuals and design; how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message. Gold, Silver, Bronze, and Honors awards were presented to the top 30%, based on averaged scores. Grand Awards were selected from the top scoring gold winners in each category.
This year over 380 entries were received from 12 countries: Austria, Canada, Germany, Hong Kong SAR PRC, Mexico, People’s Republic of China, South Korea, Spain, Sri Lanka, Türkiye, the United Kingdom, and the United States. Reni L. Witt, President and Founder of the MERCURY Awards stated, “The honor of the MERCURY award is an important tribute - a distinction to be proud of. It’s a privilege to be in the company of others regarded internationally as the best in communication excellence. To be selected by some of the world’s best communications specialists as the top work in public relations is a real honor, especially considering the hundreds of fine agencies, corporations, and non-profit organizations eligible for the awards.”
The annual award is named for the Roman god who was the messenger of the other gods. The MERCURY Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world’s only independent awards organization. The awards programs were founded to promote excellence in the various fields of communications.