Mercury 2018 | 2019 CFE

Judging Procedures

JUDGING CRITERIA
The MERCURY Awards Competition is unique in that each entry is judged against itself, to the degree that the individual entry achieves its intended purpose. Entries from large or small organizations have an equal chance at winning. Judging is based not on budget, but on the values of creativity, effectiveness, performance and success as symbolized by the MERCURY Awards.

Some of the elements to be considered in the judging process are: how effectively the material meets the stated objectives; how well the material is communicated to the designated audience; use of imaginative and original solutions; the use of material to illustrate and clarify the information; and the overall expression of the message.

JUDGING PROCESS
Each entry is evaluated three times during the preliminary judging. The three set of scores are then averaged in to a single score for the individual entry. Awards are given to the top third scoring entries. Point totals will qualify entries for specific awards. Only one Gold, Silver, Bronze, and Honors Award will be given in each classification; However, if no entry scores high enough, no award will be given. The Gold Award Winners become candidates for the Grand Awards. In addition, one Best of Show Award will be presented to the top entry among all the classifications.

SPECIAL NOTES ABOUT JUDGING
Each entry will be judged on its own merit without regard to apparent cost of producing the communications piece. Entries are judged in the absolute, according to a predefined set of criteria, each against itself, and wins honor for innate merits instead of relative superiorities.

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Judges

The International Academy of Communications Arts and Sciences (IACAS) was founded by MerComm to set high standards for various communications specialties and to give professionals in the fields higher status by establishing the definitions of excellence. Membership in the Academy is considered an international Who’s Who in the communications industry.

33 Visual – MEXICO
A. Plus Financial Press Limited
   – HONG KONG
Addison – USA
AIR – USA
Allan Hunter Shoemake
   Photography Inc. – USA
An-Najah National University
   – PALESTINE
Atrevia – PORTUGAL
Atrevia – SPAIN
Avila Creative – USA
Bank of China – HONG KONG
Baoviet Holdings – VIETNAM
Beau Gardner Associates Inc.
   – USA
Berenberg – GERMANY
BrandBook LLC – USA
Brands on Speed GMBH
   – GERMANY
Bryan Mills Iradesso – CANADA
Burgess Strategic
   Marketing Services – USA
C.J. Graphics – CANADA
Central China Real Estate Limited
   – HONG KONG
CHC Enterprises – USA
China Communications Services
   Corporation Limited
   – HONG KONG
China Telecom – HONG KONG
China Unicom Limited
   – HONG KONG
Citizens Development Business
   Finance PLC – SRI LANKA
City of Troy, Michigan – USA
Craib Design + Communications
   – CANADA
CRE8 (Greater China) Limited
   – HONG KONG
Curran & Connors, Inc. – USA
Daiwa House Industry Co., Ltd.
   – JAPAN
Daniel Kennedy
   Communications Services – USA
Decker Design – USA
Devon Title – USA
DNA Communications Group
   – AUSTRALIA
Donnelley Financial Solutions
   – HONG KONG
EDICO Financial Press Services
   – HONG KONG
Eisbrenner Public Relations – USA
Elefant Design – USA
Engage Media Pte. Ltd.
   – SINGAPORE
ERM – USA
Excel Communication and
   Perception Management
    – TURKEY
Fast Retailing Co., Limited
   – JAPAN
FGI Design – USA
Finar Kurumsal – TURKEY
First Rabbit – GERMANY
G+J Corporate Editors GMBH
   – GERMANY
GenNex Financial Media Ltd.
   – HONG KONG
Graffiti – TURKEY
h2h Consulting – USA
Hetermedia Services Ltd
   – HONG KONG
HGB Hamburger Geschäftsberichte
   GmbH & Co. KG – GERMANY
Hong Kong Productivity Council
   – HONG KONG
i.LINK Group Limited
   – HONG KONG
Ideas On Purpose – USA
INBRAX – CHILE
Informa PLC – UNITED KINGDOM
Insight Creative – NEW ZEALAND
iONE Financial Press Ltd.
   – HONG KONG
Ista International – GERMANY
John Madere Photography – USA
Jolly Good Films – NEW ZEALAND
KD1 Designagentur – GERMANY
Kerry Properties – HONG KONG
Klick Communications – USA
KorteMaerzWolff Kommunikation
   – GERMANY
loved GmbH – GERMANY
Luke Communications Group – USA
M&M Consultancy – HONG KONG
Maison de l’Orientation
   – LUXEMBOURG
Marston Communications
   – CANADA
Media Genesis – USA
Mensalia GmbH – AUSTRIA
mensemedia – GERMANY
MerchantCantos – ENGLAND
MetaFusion Pte Ltd – SINGAPORE
Milenio 3 – MEXICO
Miramar Group – HONG KONG
MM Partners – KOREA
Mubadala Investment Company
   – UAE
Newport3 Communications
   – GERMANY
Next Digital Limited – HONG KONG
Nova Fusion – MALAYSIA
OMV – AUSTRIA
Paragraphs Design – USA
Parcel Design – CANADA
Peter Freeby, Freelance Designer
   – USA
PetraNix AG – SWITZERLAND
Phoenix Communications Ltd.
   – HONG KONG
Pratt Institute – USA
PRH Hamburg Kommunikation
   GmbH – GERMANY
PT Garuda Indonesia (Persero) Tbk
   – INDONESIA
Publik Agentur Für Kommunikation
   GmbH – GERMANY
q30 design inc. – CANADA
REF Financial Press Ltd.
   – HONG KONG
ringzwei – GERMANY
RTL Group – LUXEMBOURG
Ryerson University – CANADA
S/O Project – KOREA
Sampath Bank PLC – SRI LANKA
Sedgwick Richardson
   – HONG KONG
Sedgwick Richardson
   – SINGAPORE
Shian Inc. – JAPAN
Signi Design – MEXICO
Silicon Plus Communications
   PTE Limited – SINGAPORE
SinoMedia Holding Limited – CHINA
Smart Media – SRI LANKA
Stan Gellman Graphic Design Inc.
   – USA
Studio 210 LLC – USA
Stagg & Friends GMBH – GERMANY
Süden Ad Agency – GERMANY
Sydinvest – DENMARK
Tayburn – TURKEY
The Charles NYC – USA
The Reis Group Public Relations
   – USA
Time Inc. @ The Foundry – USA
Toppan Vite Limited – HONG KONG
Troy Chamber of Commerce – USA
Twice Graphics – HONG KONG
United Therapeutics – USA
VOK Dams Events & Live Marketing
   – GERMANY
Wachovia Securities – USA
Workplace Safety & Prevention Services – CANADA
X_Design – MEXICO
Xanadu Communications – USA
Yellow Creative (HK) Limited
   – HONG KONG

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MERCURY AWARDS 2016/2017 DISTINGUISHED JUDGES

ATREVIA PORTUGAL
Lisbon, PORTUGAL
Ana Margarida Ximenes – President

ATREVIA SPAIN
Madrid, SPAIN
Elena de la Mata – Manager

BERENBERG
Hamburg, GERMANY
Karsten Wehmeier – Managing
   Director, Corporate Comms.

CENTRAL CHINA
REAL ESTATE LIMITED

Hong Kong, HONG KONG
Minnie Li –
   Investor Relations Manager

CHINA UNICOM
Hong Kong, HONG KONG
Ivan Wong – Deputy Director,
   IR Department
Enrica Lee –
   Assistant Company Secretary

DANIEL KENNEDY COMMUNICATIONS SERVICES
New York, NY
Daniel Kennedy – President

DONNELLEY
FINANCIAL SOLUTIONS

Hong Kong, HONG KONG
Rachel Choi – Creative Director
Alex Ng – Senior Designer
Kobe – Designer
Maling – Designer

EDICO FINANCIAL PRESS SERVICES LIMITED
Central, HONG KONG
Isabel Chan – Senior Designer,
   C & G Department
Amy Donati –
   Chief Executive Officer
Stella Kwok – Director,
   C & G Department
Vicky Lee – Director, Corporate
   & Sales Services Department
Joey Li – Supervisor, Corp. Sales
   & Services Department
Isabel Lok – Director, Corp. Sales
   & Services Department
Heidi Mak – Senior Designer,
   C & G Department
Queenie Shek – Associate Director,
   C & G Department
Ricky Tse – Manager,
   Print Bind/Logistic Department
Joyce Wong – Director, Corp. Sales
   and Services Department
GENNEX FINANCIAL
MEDIA LIMITED

Central, HONG KONG
Kelvin Chung – Creative Director
King Wong –
   Associate Creative Director
Laetitia Wong – Senior Art Director

i.LINK GROUP LIMITED
Central, HONG KONG
Hidy Shum –
   Assistant General Manager

INBRAX
Santiago, CHILE
Rodrigo Gallardo – Art Director
Sergio Galizaya – Art Director
Francisco Silva – Art Director

KERRY PROPERTIES LTD
Hong Kong, HONG KONG
Michelle Lam – Director, Corporate
   & Marketing Communication

MAISON DE L’ORIENTATION
Luxembourg, LUXEMBOURG
Janine Neves – Head Coordinator

MM PARTNERS
Seoul, SOUTH KOREA
Ji Young Jung – Chief Director
Young –Il Kim – Planning Director
Jong Kook Yi – Chief Director & CDO

M&M CONSULTANCY
Hong Kong, HONG KONG
Mike Moulders – Principal Brand
   & Design Consultant

OMV AKTIENGESELLSCHAFT
Vienna, AUSTRIA
Pia Kiss- Horvath –
   Expert Internal Communications

PUBLIK. AGENTUR FÜR KOMMUNIKATION GMBH
Ludwigshafen, GERMANY
Laura Ricke – Creative Director

REF FINANCIAL PRESS LIMITED
Central, HONG KONG
Vie Chan – Sales Executive
Alex Choi –
   Associate Creative Director
Natasha Fung – Sales Trainee
Alan So – Creative Director
RINGZWEI
Hamburg, GERMANY
Dirk Linke – Creative Director
Juliane Schoendube – Art Director

SHIAN INC.
Tokyo, JAPAN
Jeffrey Canaday –
   Senior Editor & Writer
Shian – Writers/Editorial Team
Shian – Graphic Design Team

SYDINVEST
Aabenraa, DENMARK
Tine Lund – Senior Vice President

TAYBURN
Istanbul, TURKEY
C. Karatay – Junior Manager
Ronaldo Manosa – CEO
N. Yilmazcan – Director

THE REIS GROUP
PUBLIC RELATIONS

Washington, DC
Tamara Moore – Vice President
Sharon Reis – Principal

TOPPAN VITE LIMITED
Kowloon, HONG KONG
Wilson Kwan – Creative Director
Derek Ma – Art Director
Peter Yeo –
   Assistant General Manager

UNITED THERAPEUTICS
Washington, DC
Bill Rock – Creative Director
Randy Scope –
   Media Specialist / Producer

WORKPLACE SAFETY & PREVENTION SERVICES
Mississauga, CANADA
Marie Vecera –
   Senior Graphic Designer

YELLOW CREATIVE (HK) LIMITED
Hong Kong, HONG KONG
Rebecca So – Managing Partner
Ellen Zee – Managing Partner

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