Mercury 2016 | 2017 Winners

Judging Procedures

JUDGING CRITERIA
The MERCURY Awards Competition is unique in that each entry is judged against itself, to the degree that the individual entry achieves its intended purpose. Entries from large or small organizations have an equal chance at winning. Judging is based not on budget, but on the values of creativity, effectiveness, performance and success as symbolized by the MERCURY Awards.

Some of the elements to be considered in the judging process are: how effectively the material meets the stated objectives; how well the material is communicated to the designated audience; use of imaginative and original solutions; the use of material to illustrate and clarify the information; and the overall expression of the message.

JUDGING PROCESS
Each entry is evaluated three times during the preliminary judging. The three set of scores are then averaged in to a single score for the individual entry. Awards are given to the top third scoring entries. Point totals will qualify entries for specific awards. Only one Gold, Silver, Bronze, and Honors Award will be given in each classification; However, if no entry scores high enough, no award will be given. The Gold Award Winners become candidates for the Grand Awards. In addition, one Best of Show Award will be presented to the top entry among all the classifications.

SPECIAL NOTES ABOUT JUDGING
Each entry will be judged on its own merit without regard to apparent cost of producing the communications piece. Entries are judged in the absolute, according to a predefined set of criteria, each against itself, and wins honor for innate merits instead of relative superiorities.

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Judges

The International Academy of Communications Arts and Sciences (IACAS) was founded by MerComm to set high standards for various communications specialties and to give professionals in the fields higher status by establishing the definitions of excellence. Membership in the Academy is considered an international Who’s Who in the communications industry.

33 Visual - MEXICO
A. Plus Financial Press Ltd.
   - HONG KONG
Addison
Affno - SRI LANKA
AIR Health
Alex Schkrutz Consultancy
Allan Hunter Shoemake
   Photography Inc.
AND Partners
An-Najah National University
   - PALESTINE
Asia Public Relations Agency
   - HONG KONG
Aspen Insurance
Atrevia - PORTUGAL
Atrevia - SPAIN
Avila Creative
Bank of China – HONG KONG
Baoviet Holdings - VIETNAM
Basso Design Group
BCUBE - ITALY
Beau Gardner Associates Inc.
Berenberg - GERMANY
Beyond Words
Business Communications
BrandBook LLC
Bring, LLC
Brooks Graphics
Bryan Mills Iradesso - CANADA
Burgess Strategic Marketing Services
Canada’s National Arts Centre
   - CANADA
CHC Enterprises
China Communications Services Corporation Limited - HONG KONG
China Rongsheng Heavy Industries
   - HONG KONG
China Telecom - HONG KONG
Citizens Development Business
   Finance PLC - SRI LANKA
C.J. Graphics - CANADA
CLP Holdings Ltd - HONG KONG
Coal Creative Consultants
   - SINGAPORE
ComfortDelGro Corporation Ltd.
   - SINGAPORE
Craib Design + Communications
   - CANADA
Cre8 - HONG KONG
Curran & Connors, Inc.
Daiwa House Industry Co., Ltd.
   - JAPAN
Daniel Kennedy
   Communications Services
Decker Design, Inc.
Devon Title
Digmshift Group
dovewing LLC
EDICO Financial Press Services
   - HONG KONG
Eisbrenner Public Relations
Elefant Design
Engage Media Pte. Ltd.
    - SINGAPORE
Equity Financial Press
   - HONG KONG
Ergo Advertising - AUSTRALIA
ERM
Faculty of Communications + Design,
   Ryerson University - CANADA
FGI Design
Finar Kurumsal - TURKEY
First Rabbit - GERMANY
Four Media - AUSTRIA
Fung Retailing Group - HONG KONG
G+J Corporate Editors - GERMANY
Gene Pool Project - AUSTRALIA
GenNex Financial Media Limited
   - HONG KONG
Global Point
Graffiti - TURKEY
Greater Toronto Airports Authority
   - CANADA
h2h Consulting
HeterMedia - HONG KONG
HGB Hamburger Geschäftsberichte
   GmbH & Co. KG - GERMANY
Ho Chi Minh City Securities Co.
   - VIETNAM
HOFFMANN UND CAMPE
   Corporate Publishing - GERMANY
Hong Kong Productivity Council
   - HONG KONG
Hunch Free, Inc.
i.LINK Group Limited
   - HONG KONG
Ideas On Purpose
INBRAX - CHILE
Inc Design
Insight Creative - NEW ZEALAND
InVision Design, Inc.
iONE Financial Press Ltd.
   - HONG KONG
ista International GmbH - GERMANY
John Madere Photography
Jolly Good Films – NEW ZEALAND
Journal International Verlag
   - GERMANY
KD1 Designagentur - GERMANY
Keogh Communications Group
Kerry Properties - HONG KONG
KetchumPleon - GERMANY
Klick Communications
köckritzdörrich GmbH - GERMANY
KorteMaerzWolff Kommunikation
   - GERMANY
Kunsthistoriches Museum Wien
   - AUSTRIA
loved GmbH - GERMANY
Luke Communications Group
M&M Consultancy - HONG KONG
Maison de l’Orientation
   - LUXEMBOURG
Mark Joseph Photography, Inc.
Marston Communications - CANADA
Media Genesis
Mensalia GmbH - AUSTRIA
MerchantCantos - ENGLAND
MetaFusion Pte Ltd - SINGAPORE
Mike Klodnicki & Associates
Milenio 3 - MEXICO
Miramar Group - HONG KONG
MM Partners - KOREA
New Zealand Stock Exchange
   - NEW ZEALAND
Next Digital Limited - HONG KONG
Paragraphs Design
Parcel Design - CANADA
Perlgut Group
PetraNix AG - SWITZERLAND
Phoenix Communications Ltd.
   - HONG KONG
PRATT Institute
PRH Hamburg Kommunikation GmbH
   - GERMANY
PT Garuda Indonesia
   (Persero) Tbk - INDONESIA
Q&E Advertising - SRI LANKA
q30 design inc. - CANADA
Rat Für Ruhm Und Ehre - GERMANY
REF Financial Press Ltd.
   - HONG KONG
ringzwei - GERMANY
RR Donnelley - HONG KONG
RTL Group - LUXEMBOURG
S/O Project - KOREA
Sampath Bank PLC - SRI LANKA
Sedgwick Richardson - HONG KONG
Sedgwick Richardson - SINGAPORE
SEQUEL
Shian Inc. - JAPAN
Signi Design - MEXICO
SinoMedia Holding Limited - CHINA
Smart Media - SRI LANKA
Speedy Design Communications
   - HONG KONG
Stan Gellman Graphic Design Inc.
Süden Werbeagentur GmbH
Tayburn - TURKEY
Tayburn - UNITED KINGDOM
The Charles NYC
The King’s College
Thema Communications - GERMANY
The Third Age - SOUTH KOREA
Thomson Reuters
Time Inc. @ The Foundry
TOMORROW FOCUS AG
   - GERMANY
Toppan Vite Limited - HONG KONG
Twice Graphics - HONG KONG
Wachovia Securities
WPP HMA BLAZE - AUSTRALIA
Xanadu Communications
Yellow Creative (HK) Limited
   - HONG KONG

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MERCURY AWARDS 2016/2017 DISTINGUISHED JUDGES

ATREVIA PORTUGAL
Lisbon, PORTUGAL
Ana Margarida Ximenes – President

ATREVIA SPAIN
Madrid, SPAIN
Elena de la Mata – Manager

BERENBERG
Hamburg, GERMANY
Karsten Wehmeier – Managing
   Director, Corporate Comms.

CENTRAL CHINA
REAL ESTATE LIMITED

Hong Kong, HONG KONG
Minnie Li –
   Investor Relations Manager

CHINA UNICOM
Hong Kong, HONG KONG
Ivan Wong – Deputy Director,
   IR Department
Enrica Lee –
   Assistant Company Secretary

DANIEL KENNEDY COMMUNICATIONS SERVICES
New York, NY
Daniel Kennedy – President

DONNELLEY
FINANCIAL SOLUTIONS

Hong Kong, HONG KONG
Rachel Choi – Creative Director
Alex Ng – Senior Designer
Kobe – Designer
Maling – Designer

EDICO FINANCIAL PRESS SERVICES LIMITED
Central, HONG KONG
Isabel Chan – Senior Designer,
   C & G Department
Amy Donati –
   Chief Executive Officer
Stella Kwok – Director,
   C & G Department
Vicky Lee – Director, Corporate
   & Sales Services Department
Joey Li – Supervisor, Corp. Sales
   & Services Department
Isabel Lok – Director, Corp. Sales
   & Services Department
Heidi Mak – Senior Designer,
   C & G Department
Queenie Shek – Associate Director,
   C & G Department
Ricky Tse – Manager,
   Print Bind/Logistic Department
Joyce Wong – Director, Corp. Sales
   and Services Department
GENNEX FINANCIAL
MEDIA LIMITED

Central, HONG KONG
Kelvin Chung – Creative Director
King Wong –
   Associate Creative Director
Laetitia Wong – Senior Art Director

i.LINK GROUP LIMITED
Central, HONG KONG
Hidy Shum –
   Assistant General Manager

INBRAX
Santiago, CHILE
Rodrigo Gallardo – Art Director
Sergio Galizaya – Art Director
Francisco Silva – Art Director

KERRY PROPERTIES LTD
Hong Kong, HONG KONG
Michelle Lam – Director, Corporate
   & Marketing Communication

MAISON DE L’ORIENTATION
Luxembourg, LUXEMBOURG
Janine Neves – Head Coordinator

MM PARTNERS
Seoul, SOUTH KOREA
Ji Young Jung – Chief Director
Young –Il Kim – Planning Director
Jong Kook Yi – Chief Director & CDO

M&M CONSULTANCY
Hong Kong, HONG KONG
Mike Moulders – Principal Brand
   & Design Consultant

OMV AKTIENGESELLSCHAFT
Vienna, AUSTRIA
Pia Kiss- Horvath –
   Expert Internal Communications

PUBLIK. AGENTUR FÜR KOMMUNIKATION GMBH
Ludwigshafen, GERMANY
Laura Ricke – Creative Director

REF FINANCIAL PRESS LIMITED
Central, HONG KONG
Vie Chan – Sales Executive
Alex Choi –
   Associate Creative Director
Natasha Fung – Sales Trainee
Alan So – Creative Director
RINGZWEI
Hamburg, GERMANY
Dirk Linke – Creative Director
Juliane Schoendube – Art Director

SHIAN INC.
Tokyo, JAPAN
Jeffrey Canaday –
   Senior Editor & Writer
Shian – Writers/Editorial Team
Shian – Graphic Design Team

SYDINVEST
Aabenraa, DENMARK
Tine Lund – Senior Vice President

TAYBURN
Istanbul, TURKEY
C. Karatay – Junior Manager
Ronaldo Manosa – CEO
N. Yilmazcan – Director

THE REIS GROUP
PUBLIC RELATIONS

Washington, DC
Tamara Moore – Vice President
Sharon Reis – Principal

TOPPAN VITE LIMITED
Kowloon, HONG KONG
Wilson Kwan – Creative Director
Derek Ma – Art Director
Peter Yeo –
   Assistant General Manager

UNITED THERAPEUTICS
Washington, DC
Bill Rock – Creative Director
Randy Scope –
   Media Specialist / Producer

WORKPLACE SAFETY & PREVENTION SERVICES
Mississauga, CANADA
Marie Vecera –
   Senior Graphic Designer

YELLOW CREATIVE (HK) LIMITED
Hong Kong, HONG KONG
Rebecca So – Managing Partner
Ellen Zee – Managing Partner

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