Mercury 2016 | 2017 Winners

Grand Award Winners

2016 - 2017 International Mercury Awards

* UNITED THERAPEUTICS * Wins Best of Show

NEW YORK, NY - March 17, 2017 - The Grand Winners for the 30th Anniversary MERCURY Awards honoring excellence in professional communications were announced today.

The trophy for BEST OF SHOW was awarded to United Therapeutics (Silver Spring, Maryland USA) for their annual report GAME ON! The unique presentation featured a kit containing a baseball and matching cap, a banner, baseball “cards” and the Chairman’s Letter written as a “Game Plan.” The goal was to reinforce corporate culture via team-oriented participation. The judges praised the copywriting and topics on the baseball cards. They enthusiastically endorsed the creativity involved as a metaphor for corporate creativity. “The shareholders must have loved this!” The project earned the highest cumulative score of the competition.

Grand Award Winners

In their respective categories, the 2016/17 Grand Award winners were:

Writing

United Therapeutics
GAME ON!
(USA)

Design

Red Indians Publishing
GmbH & Co. KG

ramp #35 – Up up and away
(GERMANY)

Advertising

The War Amps /
Les Amputés de guerre
Julianna & La Vainqueure Julianna
(CANADA)

Annual Reports
Cover Design

REF Financial Press Limited
CLEAR MEDIA LIMITED
Our Creation for the Road Ahead
- Annual Report 2015
(HONG KONG)

Annual Reports
Interior Design

REF Financial Press Limited
CLEAR MEDIA LIMITED
Our Creation for the Road Ahead
- Annual Report 2015
(HONG KONG)

Annual Reports
Overall Presentation

Informa
2015 Annual Report
- Progress and Performance
(UNITED KINGDOM)

Apps

PRH Hamburg Kommunikation GmbH
LUFTHANSA CARGO AG
Lufthansa Cargo Company App
(GERMANY)

Custom Publications
Business-to-Business

C3 Creative Code
and Content (Switzerland) Ltd

ERNST & YOUNG LLP
EY - Tax Insights for business leaders
- Issue 17
(USA)

Custom Publications
General Audience

Gingco.Net Werbeagentur
GmbH & Co. KG

AUDI AG
Sensing Progress. Cross-media direct mailing for the launch of the new Audi A4
(GERMANY)

Employee Publications

muehlhausmoers corporate
communications gmbh
VATTENFALL AB
Vattenfall Magazine
(DENMARK)

Magazines
Design

Red Indians Publishing
GmbH & Co. KG

ramp #34 - Der Ziel ist das Weg
(GERMANY)

Magazines
Overall Presentation

Network In Art Co.
Hanyue (
韩悦) Vol.2 Fabric
(KOREA)

Social Media

Hong Kong Tourism Board
Hong Kong New Year
Countdown Celebrations
(HONG KONG)

Video

TERRITORY Content
to Results GmbH
HORNBACH BAUMARKT AG
Hornbach - Motodrom
(GERMANY)

Websites

CLP Holdings Limited
2015 Snapshot
(HONG KONG)

Promotion

Excel Communication
and Perception Management
UNILEVER MAGNUM
Release The Beast Dare to Go Double
(TURKEY)

Publicity

Hong Kong Tourism Board
A Taste of Hong Kong  
(HONG KONG)

Special Events

SevenOne AdFactory
SAMSUNG
Samsung S7 Live Challenge
(GERMANY)

Campaigns
Non-Profit

Marco de Comunicación
THE COP22 STEERING COMMITTEE
Fighting Against Climate Change
(MOROCCO)

Campaigns
Corporate

C3 Creative Code and Content GmbH
THYSSENKRUPP AG
thyssenkrupp Brand Relaunch
(GERMANY)

Judging for the International MERCURY 2016/17 Awards represented the most illustrious, creative professionals in the public relations industry. Twenty-eight
distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging from Austria, Canada, Chile, China, Denmark, Germany, Hong Kong, Japan, Luxembourg, Portugal, South Korea, Spain, Turkey and the United States. Entries from all over the world were judged for their visuals, editorial quality and design; as well as how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message. Gold, Silver, Bronze, and Honors awards were presented to the top 30%, based on averaged scores. Grand Awards were selected from the top scoring gold winners in each category.

This year 670 entries were received from 21 countries including Austria, Canada, China, Czech Republic, Denmark, Germany, Hong Kong, India, Italy, Japan, Korea, Morocco, the Netherlands, Portugal, Spain, Sri Lanka, Switzerland, Turkey, the United Arab Emirates, the United Kingdom, and the United States. Reni L. Witt, President and Founder of the MERCURY Awards stated, “The honor of the MERCURY award is a wonderful credit - a distinction to be very proud of. It’s a privilege to be in the company of others regarded internationally as the best in communication excellence. To be selected by some of the world’s best communications specialists as the top work in public relations is a real honor, especially considering the hundreds of other fine agencies, corporations, and non-profit organizations eligible for the awards.”

The annual award is named for the Roman god who was the messenger of the other gods. The MERCURY Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world’s only independent awards organization. The awards programs were founded to promote excellence in the various fields of communications.

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