Mercury 2016 | 2017 Winners

Grand Award Winners

2015 - 2016 International Mercury Awards

* ENGELHORN KGAA * Wins Best of Show

NEW YORK, NY- March 18, 2016 - The Grand Winners for the 29th Annual MERCURY Awards honoring excellence in professional communications were announced today.

The trophy for BEST OF SHOW was awarded to Publik. Agentur für Kommunikation GmbH (Ludwigshafen am Rhein, GERMANY) for the innovative retail company ENGELHORN KGAA (Mannheim, GERMANY). To celebrate their 125th anniversary, they developed an extraordinary, high-quality publication: Stil. Herz. Mut. Wandel und Perspektiven – 125 Jahre. (Style. Heart. Courage. Change and Perspectives – 125 Years.) The eye-catching oversize book features open thread stitching of the spine, corresponding excellently to the company that offers fashion and clothing. The theme is carried through the various paper stocks with the textual feel of fabric. The judges enthusiastically endorsed the project as “exceptionally beautiful,” especially the illustrations and fine art photography. It garnered the highest number of perfect “10” scores in the competition.

Grand Award Winners

In their respective categories, the 2015/16 Grand Award winners were:

Writing

CSA Group
2014-2015 CSA Group Annual Report
(CANADA)

Design

Publik. Agentur für
Kommunikation GmbH

ENGELHORN KGAA
Stil. Herz. Mut. Wandel und
Perspektiven – 125 Jahre
(GERMANY)

Advertising
Public Service Announcement

The War Amps
Trinity
(CANADA)

Annual Reports
Cover Design

A.Plus Financial Press Limited
YUZHOU PROPERTIES
COMPANY LIMITED
Annual Report 2014
(HONG KONG)

Annual Reports
Interior Design

Workplace Safety &
Prevention Services

2014 Annual Report

(CANADA)

Annual Reports
Overall Presentation

Emperor
JIMMY CHOO PLC
Annual Report 2014
(UNITED KINGDOM)

Apps

Garanti Bank
Garanti IR
(TURKEY)

Brochures

Kunde & Co.
SIDEL INTERNATIONAL AG
INLINE Customer Magazine
(SWITZERLAND)

Custom Publications
Business-to-Business

C3 Creative Code and Content GmbH
SIEMENS HEALTHCARE
Thinking Healthcare Ahead
(GERMANY)

Custom Publications
General Audience

Korea Tourism Organization
HANSIK

(SOUTH KOREA)

Employee Publications

G+J Corporate Editors GmbH
BAYERNLB
PlusPunkt
(GERMANY)

Feature Article Writing

Gulfstream Aerospace Corporation
GULFSTREAM MARKETING COMMUNICATIONS
Nonstop Magazine Vol. 05, Edition 02
(USA)

Magazines
Design

Kaya Media Corporation
HANKOOK TIRE CO., LTD.
Hankook Tire Magazine MiU
(SOUTH KOREA)

Magazines
Overall Presentation

G+J Corporate Editors GmbH
DEUTSCHE LUFTHANSA AG
Lufthansa Exclusive
(GERMANY)

Video

New World Development
Company Limited
New World Harbour Race 2015
(HONG KONG)

Websites

KD1 Designagentur
REWE GROUP
Annual Report 2014
(GERMANY)

Promotion

CPP Studios GmbH
LUFTHANSA CARGO AG
Lufthansa Cargo Holotainer
(GERMANY)

Publicity

Excel Communications Management
UNILEVER LIPTON
Eksik Olma (Bless You)
(TURKEY)

Special Events

CPP Studios GmbH
LUFTHANSA CARGO AG
Lufthansa Cargo Holotainer
(GERMANY)

Campaigns
Non-Profit/
Public Affairs

Yellow Creative (HK) Limited
CLP POWER HONG KONG LIMITED
CLP “Power Your Love” Campaign
(HONG KONG)

Campaigns
Corporate

ATREVIA
TWITTER
#TwitterFashionWeek
(SPAIN)

 

 

Judging for the International MERCURY 2015/16 Awards represented the most illustrious, creative professionals in the public relations industry. Twenty-three distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging from Germany, Hong Kong, Japan, Portugal, South Korea, Spain, Sri Lanka, and the United States. Entries from all over the world were judged for their visuals, editorial quality and design; as well as how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message. Gold, Silver, Bronze, and Honors awards were presented to the top 30%, based on averaged scores. Grand Awards were selected from the top scoring gold winners in each category.

This year nearly 650 entries were received from 23 countries including Argentina, Argentina, Australia, Austria, Canada, Cyprus, Denmark, Germany, Hong Kong, India, Italy, Japan, Korea, Luxembourg, Macao, Malaysia, People’s Republic of China, Poland, Portugal, Spain, Switzerland, Turkey, the United Kingdom, and the United States. Reni L. Witt, President and Founder of the MERCURY Awards stated, “The honor of the MERCURY award is a wonderful credit - a distinction to be very proud of. It’s a privilege to be in the company of others regarded internationally as the best in communication excellence. To be selected by some of the world’s best communications specialists as the top work in public relations is a real honor, especially considering the hundreds of other fine agencies, corporations, and non-profit organizations eligible for the awards.”

The annual award is named for the Roman god who was the messenger of the other gods. The MERCURY Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world’s only independent awards organization. The awards programs were founded to promote excellence in the various fields of communications.

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