Mercury 2018 | 2019 CFE

Grand Award Winners

2017 - 2018 International Mercury Awards

* State Street Corporation * Wins Best of Show

NEW YORK, NY- March 16, 2018 - The Grand Winners for the 31st Annual MERCURY Awards honoring excellence in professional communications were announced today.

The trophy for BEST OF SHOW was awarded to State Street Corporation (Boston, Massachusetts USA) for their publicity Campaign Staring Down The Street: State Street’s Fearless Girl. With support from Ogilvy’s Public Relations team, Water & Wall Group, and River Communications, the campaign crafted a bold message to ignite conversation about just how essential women in leadership positions are. The judges enthusiastically endorsed the creativity of this original campaign which was “carefully crafted to raise awareness without being aggressive or confrontational – good idea, great results.”

Grand Award Winners

In their respective categories, the 2017/18 Grand Award winners were:

Writing

loved gmbh
AUDI AG
THE AUDI MAGAZINE F/W’17 -
The Highways
(GERMANY)

Design

PRH Hamburg Kommunikation GmbH
DAIMLER AG
2017 Mercedes-Benz Trucks Calendar
(GERMANY)

Advertising

The War Amps
Darevin and the BC Lions
(CANADA)

Annual Reports
Cover Design

REF Financial Press Limited
NEW WORLD DEVELOPMENT COMPANY LIMITED
2017 Annual Report
(HONG KONG)

Annual Reports
Interior Design

REF Financial Press Limited
CLEAR MEDIA LIMITED
Annual Report 2016
(HONG KONG)

Annual Reports
Overall Presentation

GenNex Financial Media Limited
CHINA UNICOM (HONG KONG) LIMITED
Annual Report 2016
(HONG KONG)

Apps

PRH Hamburg Kommunikation GmbH
LUFTHANSA CARGO AG
Lufthansa Cargo Company App
(GERMANY)

Custom Publications
Business-to-Business

BrandsOnSpeed GmbH
TRUMPF GMBH & CO. KG
TRUe. The Magazine for
Sheet Metal Experts 2/3/4 17
(GERMANY)

Custom Publications
General Audience

ramp.space GmbH & Co. KG
BMW AG - MINI
rampstyle – JCW Edition
(GERMANY)

Magazines
Design

ramp.space GmbH & Co. KG
ramp #37 - Basic Instincts
(GERMANY)

Magazines
Overall Presentation

ramp.space GmbH & Co. KG
rampstyle 14 - So, it’s all good. Finally.

(GERMANY)

Special Projects

Lobby PR
LC WAIKIKI
LCW SENSE
(TURKEY)

Video

PRH Hamburg Kommunikation GmbH
DAIMLER AG
Mercedes-Benz “Silver Bullets”
in Manhattan
(GERMANY)

Websites

ringzwei
RTL GROUP
The year of total video
(LUXEMBOURG)

Publicity

Ogilvy’s Public Relations team, Water
& Wall Group, River Communications
STATE STREET CORPORATION
Staring Down The Street:
State Street’s Fearless Girl
(USA)

Special Events

MERCEDES-BENZ TÜRK
50th Year Press Conference
(TURKEY)

Campaigns

Volume Public Relations
CERVEZA IMPERIAL
A Beer with a Goal: Save the Planet
(USA)

 

 

Judging for the International MERCURY 2017/18 Awards represented the most illustrious, creative professionals in the public relations industry. Thirty distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging process. Entries were evaluated by judges from all over the world. Criteria included editorial quality; visuals and design; how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message. Gold, Silver, Bronze, and Honors awards were presented to the top 30%, based on averaged scores. Grand Awards were selected from the top scoring gold winners in each category.

This year 595 entries were received from 20 countries: Austria, Canada, China, France, Germany, Hong Kong, India, Japan, Korea, Liechtenstein, Luxembourg, Malaysia, Morocco, Portugal, Russia, Spain, Switzerland, Turkey, the United Arab Emirates, and the United States of America. Reni L. Witt, President and Founder of the MERCURY Awards stated, “The honor of the MERCURY award is a wonderful credit - a distinction to be very proud of. It’s a privilege to be in the company of others regarded internationally as the best in communication excellence. To be selected by some of the world’s best communications specialists as the top work in public relations is a real honor, especially considering the hundreds of other fine agencies, corporations, and non-profit organizations eligible for the awards.”

The annual award is named for the Roman god who was the messenger of the other gods. The MERCURY Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world’s only independent awards organization. The awards programs were founded to promote excellence in the various fields of communications.

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