2024 Grand Award Winners
Grand Award Winners Announced for 33rd Annual Questar Awards
** Hong Kong Tourism Board ** Takes Best of Show
NEW YORK, NY – May 28, 2024 - The grand winners of the 33rd Annual QUESTAR Competition for excellence in Corporate Videos were announced today in New York City. The prizes represent the highest creative standards in the industry.
Hong Kong Tourism Board (North Point, Hong Kong SAR PRC) was honored with the BEST OF SHOW trophy for their “Hello Hong Kong Recovery Campaign.” The judges’ comments cemented their win: “This stunningly ambitious promotional campaign to help a world-class tourist destination recover from a pandemic lockdown was extraordinarily well-planned and well-executed. This series of 19 short videos depicts an amazingly diverse range of ways to experience Hong Kong, whether for business, pleasure, adventure or all three. Each video has a vibrant, upbeat appeal; the shorter video clips work especially well when viewed via mobile media devices. This video campaign does an outstanding job of sticking consistently to its “Hello, Hong Kong” theme with the prominent logo that includes a brilliant hand wave at the tail end of the Hello word, the same catchy music and the featured individuals stating the theme both verbally and with hand motions.” Overall, a great effort, energetic and engaging that earned its success.
Only the top 5% of entries went on to capture a QUESTAR Best of Category Grand Prize. In their respective categories, the 2024 Grand Award winners are:
Advertisements |
Hong Kong Tourism Board |
Brand Image |
Hong Kong Correctional |
|---|---|---|---|
Campaigns |
Hong Kong Tourism Board |
Interactive |
China Unicom |
Mobile Media |
Hong Kong Tourism Board |
Promotion |
JD Digital Studios |
Public Awareness |
Competition Commission |
Tourism |
Hong Kong Tourism Board |
The judges awarded Gold, Silver, and Bronze Awards to the top 30% scoring entries. The awards were presented to production houses, corporations, and associations from around the world.
Judges represented creative directors, directors of broadcast services, producers, directors, marketing coordinators, production managers, public relations managers, and presidents of production houses, agencies, and corporations.
The QUESTAR Award symbolizes the creative energy that is transformed by the craft, innovation, and skill into excellent video content. It is the creativity, originality, and talent of the individuals involved to whom the awards festival is dedicated.