Judging Procedures
Entries are judged by international panels of design professionals on the basis of concept creativity, clarity and production quality.
Each entry is evaluated three separate times during the preliminary rounds. The three sets of scores are then averaged into a single score for the individual entry. The top 30% of entries will win awards. A certain minimum score must be achieved to qualify for an award. Only one Gold, Silver, Bronze, and Honors Award will be given in each classification. If no entry scores high enough, no award will be given.
The Gold Award Winners become candidates for the Best of Category Awards. In addition, one Best of Show Award will be presented to the one entry that best exemplifies the spirit of the ASTRID Awards.
Faculty of Distinguished Judges
The distinguished panels of judges recognize the art of communications in a global economy and the science of the new technologies which enable the world-wide exchange of ideas and information. Members of the judging faculty will evaluate the entries based on the standards of international excellence through the measures of creativity and craft.
| 33 Visual – MEXICO A. Plus Financial Press Limited – HONG KONG SAR PRC Above The Line Company Limited – HONG KONG SAR PRC AIR – USA Airport Authority – HONG KONG SAR PRC Akademie Deutscher Genossenschaften E.V. – GERMANY ANTA Sports Products Ltd. – HONG KONG SAR PRC Avila Creative, Inc. – USA Bank of China – HONG KONG SAR PRC Beijing Pengtu Culture & Art Communication Co., Ltd. – PRC BESO by LLYC – SPAIN BGA Publishing – USA Brainds Marken und Design GmbH – AUSTRIA Bright Visuals – SLOVENIA Burgess Strategic Marketing Services – USA California Water Services Group – USA CD Communications Group SDN BHD – MALAYSIA China Communications Services Corporation Limited – HONG KONG SAR PRC China Telecom Corporation Ltd. – HONG KONG SAR PRC China Unicom – HONG KONG SAR PRC CODE Red – GERMANY concept c media GmbH – GERMANY COPE Content Performance Group GmbH – AUSTRIA Cre8 (Greater China) Limited – HONG KONG SAR PRC Creative Creature Company Limited – HONG KONG SAR PRC Curran & Connors, Inc. – USA Daniel Kennedy Communications Services – USA Design Kommune – GERMANY DNA KOMUNIKA – INDONESIA EDICO Financial Press Services Ltd. – HONG KONG SAR PRC Elegance Financial Communications Limited – HONG KONG SAR PRC |
Equity Financial Press Ltd. – HONG KONG SAR PRC Far East Consortium International Ltd. – HONG KONG SAR PRC Fast Retailing Co., Limited – JAPAN FGI Design – USA Finar Kurumsal – TÜRKIYE Fulkrum Studio – USA Genesis Energy – NEW ZEALAND GENNEX Financial Media Limited – HONG KONG SAR PRC Global Reporting Services – AUSTRALIA Granato Creative Group – USA Great Thinks GmbH – GERMANY HeterMedia Services Ltd. – HONG KONG SAR PRC HGB Hamburger Geschäftsberichte GmbH & Co. KG – GERMANY HNB Assurance – SRI LANKA Hong Kong Metropolitan University – HONG KONG SAR PRC Hong Kong Police Force – HONG KONG SAR PRC Hong Kong Tourism Board – HONG KONG SAR PRC Hyphen Group – SOUTH KOREA Hyundai Motor Group – SOUTH KOREA i.LINK Group Limited – HONG KONG SAR PRC Inbrax – CHILE Insight Creative – NEW ZEALAND iONE Financial Press Limited – HONG KONG SAR PRC Jessica Qian – USA Journal International The Home of Content GmbH – GERMANY JUJU Studio – USA Jungheinrich – GERMANY Kanro Inc. – JAPAN KD1 Designagentur – GERMANY Kerry Properties – HONG KONG SAR PRC Killing Mario – SOUTH KOREA KMW – GERMANY KPR – SOUTH KOREA KW Communications – GERMANY Lin Young – MALAYSIA LLYC – SPAIN Lorraine Gregory Communications – USA M-1 Studios – USA M&M Consulting Ltd. – HONG KONG SAR PRC |
Mag & Me – GERMANY M Digital Partners Company Limited – HONG KONG SAR PRC Media Genesis – USA Mensalia GmbH – AUSTRIA Meta Fusion Pte. Ltd. – SINGAPORE Milenio 3 – MEXICO MM Partners – SOUTH KOREA Ngong Ping 360 – HONG KONG SAR PRC Nova Fusion – MALAYSIA NZ Post – NEW ZEALAND Ocean Park Corporation – HONG KONG SAR PRC Orange Financial Printing Limited – HONG KONG SAR PRC PepperClub – GERMANY Profilwerkstatt – GERMANY PRATT Institute – USA Quaker Houghton – USA RBK Advertising & Design – USA REF Financial Press Limited – HONG KONG SAR PRC Reginald Pauffley – UNITED KINGDOM RE:think – MALAYSIA ringzwei – GERMANY Sakaguchi Corp. – JAPAN Sequel – USA Shian Inc. – JAPAN Six Group Services AG – SWITZERLAND Smart Media – SRI LANKA Solomon Financial Press – HONG KONG SAR PRC SS Digital Media – USA Stan Gellman Graphic Design Inc. – USA Studio 210, LLC – USA Symrise – GERMANY Tayburn – TÜRKIYE Territory – GERMANY The Hong Kong Society for the Aged – HONG KONG SAR PRC Toppan Nexus Limited – HONG KONG SAR PRC United Therapeutics – USA Walker Publicity Consulting – USA Wynk Design, Inc. – USA X_Design – MEXICO Yellow Creative (HK) Limited – HONG KONG SAR PRC Zeev Zamir – USA |
2025 ASTRID FACULTY OF DISTINGUISHED JUDGES
| AIR Naperville, IL Luis Martinez – Graphic Design Lesa Rowe – Lead Senior Graphic Designer BGA PUBLISHING INC Brightwaters, NY Beau Gardner – President DANIEL KENNEDY COMMUNICATIONS SERVICES New York, NY Daniel Kennedy – CEO Karin E. Kennedy – EVP EDICO FINANCIAL PRESS SERVICE LIMITED Hong Kong Amy Donati – Chief Executive Officer Queenie Shek – Director of Creative & Graphic Department Ricky Tse – Director of Print Bind/Logistic Department GENNEX FINANCIAL MEDIA LIMITED Hong Kong Jimmy Lam – COO Laetitia Wong – Associate Creative Director Maxx Wong – Associate Creative Director |
HONG KONG AIR CARGO TERMINALS LTD (HACTL) Hong Kong Winnie Chan – Executive Director – Branding & Communications HONG KONG HOUSING SOCIETY Hong Kong Pamela Leung – Corporate Communications Director INBRAX Santiago, Chile Cristian Chavez – Creative Director Rodrigo Gallardo – Art Director INDEPENDENT Los Angeles, CA Jessica Qian – Art Director KLLING MARIO 2.0 Seoul, South Korea Marki SH Chang – Creative Director Hoijin Kim – Planning Director MAG & ME Koln, Germany Rudiger Quass von Deyen – Professor PEPPERCLUB Germany and Switzerland Sven Ruhs – Creative Director |
STAN GELLMAN GRAPHIC DESIGN St. Louis, MO Mary Muehlemann – Designer Teresa Thompson – President Bryan Wakeland – Senior Designer STUDIO 210 Norwalk, CT Richard Colon – Accountant Karen Krieger – CCO Juan Wen – Bookkeeper THE HONG KONG SOCIETY FOR THE AGED Hong Kong Kelly Chan – Corporate Communications Officer William Wong – Deputy Executive Director Regine Yuen – Service Supervisor (Group 4) TOPPAN NEXUS LIMITED Hong Kong Fung, Grace – Senior Designer Tung, Donald – Senior Designer Wong, Iris – Creative Director VIRTUS ASIA Hong Kong Jan Harling – CEO YELLOW CREATIVE Hong Kong Rebecca So – Managing Partner Ellen Zee – Managing Partner |