2025 Astrid CFE

Judging Procedures

Entries are judged by international panels of design professionals on the basis of concept creativity, clarity and production quality.

Each entry is evaluated three separate times during the preliminary rounds. The three sets of scores are then averaged into a single score for the individual entry. The top 30% of entries will win awards. A certain minimum score must be achieved to qualify for an award. Only one Gold, Silver, Bronze, and Honors Award will be given in each classification. If no entry scores high enough, no award will be given.

The Gold Award Winners become candidates for the Best of Category Awards. In addition, one Best of Show Award will be presented to the one entry that best exemplifies the spirit of the ASTRID Awards.

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Judges

Faculty of Distinguished Judges

The distinguished panels of judges recognize the art of communications in a global economy and the science of the new technologies which enable the world-wide exchange of ideas and information. Members of the judging faculty will evaluate the entries based on the standards of international excellence through the measures of creativity and craft.

33 Visual – MEXICO
A. Plus Financial Press Limited
   – HONG KONG SAR PRC
Above The Line Company Limited
   – HONG KONG SAR PRC
AIR – USA
Airport Authority
   – HONG KONG SAR PRC
Akademie Deutscher Genossenschaften E.V. – GERMANY
ANTA Sports Products Ltd.
   – HONG KONG SAR PRC
Avila Creative, Inc. – USA
Bank of China
   – HONG KONG SAR PRC
Beijing Pengtu Culture &
   Art Communication Co., Ltd. – PRC
BESO by LLYC – SPAIN
BGA Publishing – USA
Brainds Marken und Design GmbH
   – AUSTRIA
Bright Visuals – SLOVENIA
Burgess Strategic Marketing Services
   – USA
California Water Services Group
   – USA
CD Communications Group
   SDN BHD – MALAYSIA
China Communications Services
   Corporation Limited
   – HONG KONG SAR PRC
China Telecom Corporation Ltd. – HONG KONG SAR PRC
China Unicom
   – HONG KONG SAR PRC
CODE Red – GERMANY
concept c media GmbH – GERMANY
COPE Content Performance
   Group GmbH – AUSTRIA
Cre8 (Greater China) Limited
   – HONG KONG SAR PRC
Creative Creature Company Limited
   – HONG KONG SAR PRC
Curran & Connors, Inc. – USA
Daniel Kennedy
   Communications Services – USA
Design Kommune – GERMANY
DNA KOMUNIKA – INDONESIA
EDICO Financial Press Services Ltd.
   – HONG KONG SAR PRC
Elegance Financial
   Communications Limited
   – HONG KONG SAR PRC
Equity Financial Press Ltd.
   – HONG KONG SAR PRC
Far East Consortium International Ltd.
   – HONG KONG SAR PRC
Fast Retailing Co., Limited – JAPAN
FGI Design – USA
Finar Kurumsal – TÜRKIYE
Fulkrum Studio – USA
Genesis Energy – NEW ZEALAND
GENNEX Financial Media Limited
   – HONG KONG SAR PRC
Global Reporting Services
   – AUSTRALIA
Granato Creative Group – USA
Great Thinks GmbH – GERMANY
HeterMedia Services Ltd.
   – HONG KONG SAR PRC
HGB Hamburger Geschäftsberichte
   GmbH & Co. KG – GERMANY
HNB Assurance – SRI LANKA
Hong Kong Metropolitan University – HONG KONG SAR PRC
Hong Kong Police Force – HONG KONG SAR PRC
Hong Kong Tourism Board – HONG KONG SAR PRC
Hyphen Group – SOUTH KOREA
Hyundai Motor Group – SOUTH KOREA
i.LINK Group Limited – HONG KONG SAR PRC
Inbrax – CHILE
Insight Creative – NEW ZEALAND
iONE Financial Press Limited – HONG KONG SAR PRC
Jessica Qian – USA
Journal International The Home of
   Content GmbH – GERMANY
JUJU Studio – USA
Jungheinrich – GERMANY
Kanro Inc. – JAPAN
KD1 Designagentur – GERMANY
Kerry Properties
   – HONG KONG SAR PRC
Killing Mario – SOUTH KOREA
KMW – GERMANY
KPR – SOUTH KOREA
KW Communications – GERMANY
Lin Young – MALAYSIA
LLYC – SPAIN
Lorraine Gregory Communications
   – USA
M-1 Studios – USA
M&M Consulting Ltd.
   – HONG KONG SAR PRC
Mag & Me – GERMANY
M Digital Partners Company Limited
   – HONG KONG SAR PRC
Media Genesis – USA
Mensalia GmbH – AUSTRIA
Meta Fusion Pte. Ltd. – SINGAPORE
Milenio 3 – MEXICO
MM Partners – SOUTH KOREA
Ngong Ping 360
   – HONG KONG SAR PRC
Nova Fusion – MALAYSIA
NZ Post – NEW ZEALAND
Ocean Park Corporation
   – HONG KONG SAR PRC
Orange Financial Printing Limited
   – HONG KONG SAR PRC
PepperClub – GERMANY
Profilwerkstatt – GERMANY
PRATT Institute – USA
Quaker Houghton – USA
RBK Advertising & Design – USA
REF Financial Press Limited
   – HONG KONG SAR PRC
Reginald Pauffley
   – UNITED KINGDOM
RE:think – MALAYSIA
ringzwei – GERMANY
Sakaguchi Corp. – JAPAN
Sequel – USA
Shian Inc. – JAPAN
Six Group Services AG
   – SWITZERLAND
Smart Media – SRI LANKA
Solomon Financial Press
   – HONG KONG SAR PRC
SS Digital Media – USA
Stan Gellman Graphic Design Inc.
   – USA
Studio 210, LLC – USA
Symrise – GERMANY
Tayburn – TÜRKIYE
Territory – GERMANY
The Hong Kong Society for the Aged
   – HONG KONG SAR PRC
Toppan Nexus Limited
   – HONG KONG SAR PRC
United Therapeutics – USA
Walker Publicity Consulting – USA
Wynk Design, Inc. – USA
X_Design – MEXICO
Yellow Creative (HK) Limited
   – HONG KONG SAR PRC
Zeev Zamir – USA

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2024 ASTRID FACULTY OF DISTINGUISHED JUDGES

AIR
Rockville, MD
Luis Martinez – Graphic Design
Matt Mowczko – Graphic Designer
Lesa Rowe – Lead Designer

BGA PUBLISHING INC

Brightwaters, NY
Beau Gardner – President

COPE CONTENT
PERFORMANCE GROUP

Vienna, Austria
Joanna Jagiello – Art Director
Sonia Seidl – Art Director

EDICO FINANCIAL
PRESS SERVICE LIMITED

HONG KONG
Amy Donati – Chief Executive Officer
Queenie Shek – Director of
   Creative & Graphic Department
Ricky Tse – Director of
   Print Bind/Logistic Department

ELEGANCE FINANCIAL COMMUNICATIONS LIMITED

Hong Kong
Aman Ho – Assistant Art Director
Alex Ng – Art Director
INBRAX
Santiago, Chile
Cristian Chavez – Creative Director
Rodrigo Gallardo – Art Director

INDEPENDENT

Los Angeles, CA
Jessica Qian – Art Director

KLLING MARIO CO., LTD
Seoul, South Korea
Marki Se Hyung Chang
   – Creative Director/CEO

MAG & ME

Koln, Germany
Rudiger Quass von Deyen
   – Professor

MM PARTNERS

Seoul, South Korea
Jong-Kook Yi – CEO

NGONG PING 360

Hong Kong
Garrick Lam – Marketing Manager
Sharon Law – Senior Manager,
   Marketing & Corporate
   Communications
PEPPERCLUB
Stuttgart, Germany
Sven Ruhs – Creative Director

REF FINANCIAL PRESS LIMITED

Hong Kong
Shing Chan – Creative Director
Alex Choi – Creative Director
Emmy Sin – Head of Design

STUDIO 210

Norwalk, CT
Richard Colon – Accountant
Karen Krieger – CCO
Juan Wen – Bookkeeper

TOPPAN NEXUS LIMITED
Hong Kong
Chan, Charlie – Assistant Art Director
Fung, Grace – Senior Designer
Lam, Sam – Assistant Art Director

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