Judging Procedures
Entries are judged by international panels of design professionals on the basis of concept creativity, clarity and production quality.
Each entry is evaluated three separate times during the preliminary rounds. The three sets of scores are then averaged into a single score for the individual entry. The top 30% of entries will win awards. A certain minimum score must be achieved to qualify for an award. Only one Gold, Silver, Bronze, and Honors Award will be given in each classification. If no entry scores high enough, no award will be given.
The Gold Award Winners become candidates for the Best of Category Awards. In addition, one Best of Show Award will be presented to the one entry that best exemplifies the spirit of the ASTRID Awards.
Faculty of Distinguished Judges
The distinguished panels of judges recognize the art of communications in a global economy and the science of the new technologies which enable the world-wide exchange of ideas and information. Members of the judging faculty will evaluate the entries based on the standards of international excellence through the measures of creativity and craft.
| 33 Visual – MEXICO A. Plus Financial Press Limited – HONG KONG Addison – USA Ad Fortune Communications – HONG KONG AIR – USA Airport Authority – HONG KONG Akademie Deutscher Genossenschaften ADG – GERMANY Armacell International S.A – LUXEMBOURG Artists Estate Studio – USA Atrevia – PORTUGAL Atrevia – SPAIN Autlan – MEXICO Avila Creative, Inc. – USA Bank of China – HONG KONG Berenberg – GERMANY BGA Publishing – USA bp Content – GERMANY BrandBook LLC – USA BrandsOnSpeed GmbH – GERMANY Bring, LLC. – USA Burgess Strategic Marketing Services – USA C3 Creative Code & Content – GERMANY CHC Enterprises – USA China Communications Services Corporation Limited – HONG KONG China Telecom Corporation Ltd. – HONG KONG China Unicom – HONG KONG CITIC Limited – HONG KONG C.J. Graphics – CANADA Colonial First State Global Asset Mgmt – AUSTRALIA ComfortDelGro Corporation Limited – SINGAPORE Coolgrey Design Workshop Limited – HONG KONG COPE Content Performance Group GmbH – AUSTRIA Cre8 (Greater China) Limited – HONG KONG Creative Creature Company Ltd. – HONG KONG CSR Consulting & Design – KOREA Curran & Connors, Inc. – USA Daimler AG – GERMANY Daiwa House Industry Co., Ltd. – JAPAN Daniel Kennedy Communications Services – USA Devon Title – USA Diehl Aviation – GERMANY DNA Komunika – INDONESIA Donnelley Financial Solutions – HONG KONG Doris Gstatter, IR & MEHR – AUSTRIA DOTPLUS Communications SDN BHD – MALAYSIA EDICO Financial Press Services Ltd. – HONG KONG Equity Financial Press Ltd. – HONG KONG |
Excel Communication and Perception Management – TURKEY Fast Retailing Co., Limited – JAPAN FGI Design – USA Fiducia & GAD IT AG – GERMANY Finar Kurumsal – TURKEY Fronius International GmbH – GERMANY Fuhrmann Films – GERMANY GenNex Financial Media Limited – HONG KONG Graffiti– TURKEY Great Thinks – GERMANY Grupo Insud – ARGENTINA HeterMedia Services Ltd. – HONG KONG HGB Hamburger Geschäftsberichte GmbH & Co. KG – GERMANY Hong Kong Broadband Network, Ltd – HONG KONG House of Communications – USA i.LINK Group Limited – HONG KONG Ideas on Purpose – USA INBRAX – CHILE Inc. Design – USA Informa PLC – UNITED KINGDOM Insight Creative – NEW ZEALAND International Finance Corporation (IFC) – USA iONE Financial Press – HONG KONG IZ Iletisim – TURKEY John Madere Photography – USA Jolly Good Films – NEW ZEALAND Karin und Walter Blüchert Gedächtnisstiftung – GERMANY KD1 Designagentur – GERMANY Kerry Properties – HONG KONG KetchumPleon – GERMANY Killing Mario – KOREA KorteMaerzWolff Kommunikation – GERMANY LLYC – COLOMBIA LLYC – SPAIN loved GmbH – GERMANY Luke Communications Group – USA M-1 Studios – USA M&M Consultancy – HONG KONG Marco – SPAIN Media Genesis – USA Mensalia GmbH – AUSTRIA MENSE – LUXEMBOURG mensemedia – GERMANY MetaFusion Pte Ltd – SINGAPORE Michigan Door – USA Milenio 3 Genera – MEXICO Miramar Group – HONG KONG MM Partners – KOREA MS Optics R&D – JAPAN Mubadala Investment Company – UAE Newport3 Communications – GERMANY Next Digital Limited – HONG KONG Nine Labs – USA Nova Fusion – MALAYSIA Ohhh! Foundation – GERMANY OMV Aktiengesellschaft – AUSTRIA Pan American Energy – ARGENTINA Paradise Group – KOREA Paragraphs Design – USA Parcel Design – CANADA |
Pauffley & Company – UNITED KINGDOM People’s Leasing & Finance PLC – SRI LANKA PepperClub – GERMANY PETRANIX Corporate and Financial Communication – SWITZERLAND Plan P. GmbH – GERMANY PlusX – KOREA PRATT Institute – USA PRH Hamburg Kommunikation GmbH – GERMANY Profilwerkstatt GmbH – GERMANY Protop Financial Press Limited – HONG KONG Publik. Agentur Für Kommunikation GmbH – GERMANY Rahofer Werbeagentur – AUSTRIA Raymond Ltd – INDIA REF Financial Press Ltd. – HONG KONG Rethink – MALAYSIA ringzwei – GERMANY S/O Project – KOREA Sedgwick Richardson – HONG KONG SEQUEL – USA Shian Inc. – JAPAN Shoemake Photography LLC – USA Signi Design – MEXICO Silicon Plus Communications PTE Limited – SINGAPORE SinoMedia Holding Limited – CHINA Smart Media – SRI LANKA Solomon Financial Press Limited – HONG KONG SS Digital Media – USA Stagg & Friends GmbH – GERMANY Stan Gellman Graphic Design Inc. – USA Studio 210, LLC – USA süden ad agency – GERMANY Sven Ruhs – GERMANY Sydinvest – DENMARK Tayburn – TURKEY TERRITORY Content to Results GmbH – GERMANY The Dubs – AUSTRALIA The Hong Kong Society for the Aged – HONG KONG The Open University of Hong Kong – HONG KONG Toppan Merrill Limited – HONG KONG Toyoko Inn Nagano – JAPAN Troy Chamber of Commerce – USA Twice Graphics – HONG KONG United Therapeutics – USA Va Bene Publishing GmbH – GERMANY VOK Dams Events & Live Marketing – GERMANY Wachovia Securities – USA Wendy’s Bloggers – USA WILO SE – GERMANY Workplace Safety & Prevention Services – CANADA Wynk Design, Inc. – USA X_Design – MEXICO Xanadu Communications – USA Yellow Creative (HK) Limited – HONG KONG YesTogether – IRAN |
2021 ASTRID FACULTY OF DISTINGUISHED JUDGES
| AD FORTUNE COMMUNICATIONS LIMITED HONG KONG Kenneth Cheung – Associate Creative Director Felix Wong – Founder & Executive Creative Director Ricky Yeung – Senior Art Director AIR Rockville, MD Martha Mater – Manager Creative Services Matt Mowczku – Graphic Designer Lesa Rowe – Design/Art Direction AIRPORT AUTHORITY HONG KONG Toby Kwok – Assistant Manager Rodger Lee – General Manager, Branding & Communications CHINA UNICOM (HONG KONG LIMITED) HONG KONG Michelle Lam – Manager, Company Secretary Department Joeling Law – Manager, Investor Relations CONTENT PERFORMANCE GROUP GMBH Hamburg, GERMANY Dr. Katrin Seidel – Editor in Chief/Project Manager EDICO FINANCIAL PRESS SERVICE LIMITED HONG KONG Amy Donati – Executive Director & Chief Executive Officer Vicky Lee – Director - Corporate & Service Department Queenie Shek – Director - Creative & Graphic Department Ricky Tse – Director - Print & Logistics Department |
GENNEX FINANCIAL MEDIA LIMITED HONG KONG Maxx Wong Ka Kit – Assistant Creative Director Sunday Ko – Art Director Laetitia Wong Yuk Sun – Assistant Creative Director i.LINK GROUP LIMITED HONG KONG Tony Man – Assistant Art Director Hidy Shum – Assistant General Manager Lammy Yeung – Assistant Art Director KARIN UND WALTER BLUCHERT GEDACHTNISSTIFTUNG Hamburg, GERMANY Magdalena Bluchert – Vorstand KILLING MARIO CO., LTD REPUBLIC OF KOREA Chang Se Hyung – Creative Director Paek Kiyeol – Creative Director M&M HONG KONG Mike Moulders – Principal Brand Design Consultant MM PARTNERS Seoul, SOUTH KOREA Yi Jong-Kook – Chief Director Lee Sang-Hyeon – Art Director Kim Young-il – Senior Director OHHH! FOUNDATION Hamburg, GERMANY Daniel Nagel – CEO PARADISE GROUP Seoul, SOUTH KOREA Suh Bowon |
PEPPERCLUB Stuttgart, GERMANY Sven Ruhs – Creative Director PROFILWERKSTATT GMBH Darmstadt, GERMANY Rosi Bach – Senior Art Director Nora Kerscher – Art Director Claudia Schomers – Junior Art Director REF FINANCIAL PRESS LIMITED HONG KONG Alex Choi – Creative Director Loretta Lam – Project Manager Silvia Leung – Sales Trainee SHOEMAKE PHOTOGRAPHY Owls Head, ME Allan Shoemake – President STUDIO 210, LLC Norwalk, CT Richard Colin – Office Manager Karen Krieger – CCO Juan Wen – Bookkeeper SOLOMON FINANCIAL PRESS LIMITED Hong Kong Patt Yuen – Business Development Director YELLOW CREATIVE HONG KONG Rebecca So – Managing Partner Ellen Zee – Managing Partner YES TOGETHER Tehran, IRAN Houman Yegani – Brand Communications Strategist |