2018 ARC CFE

Judging Procedures

CRITERIA FOR JUDGING
The ARC Awards Competition is unique in that each annual report is judged against itself, based on its success in communicating its company's story. Judging is based not on corporate profitability nor production, but on the values of creativity, clarity, effectiveness, and excellence as symbolized by the ARC Awards.

Some of the elements to be considered in the judging of the annual reports include: cover design, president's letter, interior design, clarity of written text, presentation of corporate information, expression of financial data, and how well the spirit of the organization is communicated.

JUDGING PROCESS
The ARC Awards are conducted as a “blind” judging.
(Nominating agency names are withheld from the judges.)

Each entry is evaluated three separate times during the preliminary rounds. The three sets of scores are then averaged into a single score for the individual entry. A certain minimum score must be achieved to qualify for an award. Only one Gold, Silver, Bronze and Honors Award will be given in each classification; however, if no entry scores high enough, no award will be given.

THE JUDGES
Judges come from around the globe to participate on the ARC jury panels. Preliminary judging is carried out independently by panels of judges representing leaders in the fields of investor relations, writing, design and photography. Final judging is made by presidents, CEOs and other senior executives of corporations, agencies, and design firms.

THE WINNERS
Annual reports scoring in the top 30 percent will be awarded Honors, Bronze, Silver and Gold certificates of outstanding achievement. All Gold Award winners become candidates for the Best of Category - Grand Awards. An ARC Award plaque will be presented to each of the Grand Award winners. The Best of Show trophy will be presented to the one top annual report that best exemplifies the spirit of the ARC Awards.

AWARDS CEREMONY
The ARC Awards will be presented during a Gala Celebration and Exhibition in
New York City. All winning annual reports will be on display. All winners will be called to the stage to receive their awards. For this year's date, please see the ARC Awards Calendar.

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Judges

DISTINGUISHED FACULTIES OF INTERNATIONAL JUDGES
The distinguished panels of judges recognize the art of communications in a global economy and the science of the new technologies which enable the world-wide exchange of ideas and information. Members of the judging faculty will evaluate the entries based on the standards of international excellence through the measures of creativity and craft.

33 Visual – MEXICO
A. Plus Financial Press Limited
   – HONG KONG
Addison – USA
AIR – USA
Allan Hunter Shoemake
   Photography Inc. – USA
An-Najah National University
   – PALESTINE
Atrevia – PORTUGAL
Atrevia – SPAIN
Avila Creative – USA
Bank of China – HONG KONG
Baoviet Holdings – VIETNAM
Beau Gardner Associates Inc.
   – USA
Berenberg – GERMANY
BrandBook LLC – USA
Brands on Speed GMBH
   – GERMANY
Bryan Mills Iradesso – CANADA
Burgess Strategic
   Marketing Services – USA
C.J. Graphics – CANADA
Central China Real Estate Limited
   – HONG KONG
CHC Enterprises – USA
China Communications Services
   Corporation Limited
   – HONG KONG
China Telecom – HONG KONG
China Unicom Limited
   – HONG KONG
Citizens Development Business
   Finance PLC – SRI LANKA
City of Troy, Michigan – USA
Craib Design + Communications
   – CANADA
CRE8 (Greater China) Limited
   – HONG KONG
Curran & Connors, Inc. – USA
Daiwa House Industry Co., Ltd.
   – JAPAN
Daniel Kennedy
   Communications Services – USA
Decker Design – USA
Devon Title – USA
DNA Communications Group
   – AUSTRALIA
Donnelley Financial Solutions
   – HONG KONG
EDICO Financial Press Services
   – HONG KONG
Eisbrenner Public Relations – USA
Elefant Design – USA
Engage Media Pte. Ltd.
   – SINGAPORE
ERM – USA
Excel Communication and
   Perception Management
    – TURKEY
Fast Retailing Co., Limited
   – JAPAN
FGI Design – USA
Finar Kurumsal – TURKEY
First Rabbit – GERMANY
G+J Corporate Editors GMBH
   – GERMANY
GenNex Financial Media Ltd.
   – HONG KONG
Graffiti – TURKEY
h2h Consulting – USA
Hetermedia Services Ltd
   – HONG KONG
HGB Hamburger Geschäftsberichte
   GmbH & Co. KG – GERMANY
Hong Kong Productivity Council
   – HONG KONG
i.LINK Group Limited
   – HONG KONG
Ideas On Purpose – USA
INBRAX – CHILE
Informa PLC – UNITED KINGDOM
Insight Creative – NEW ZEALAND
iONE Financial Press Ltd.
   – HONG KONG
Ista International – GERMANY
John Madere Photography – USA
Jolly Good Films – NEW ZEALAND
KD1 Designagentur – GERMANY
Kerry Properties – HONG KONG
Klick Communications – USA
KorteMaerzWolff Kommunikation
   – GERMANY
loved GmbH – GERMANY
Luke Communications Group – USA
M&M Consultancy – HONG KONG
Maison de l’Orientation
   – LUXEMBOURG
Marston Communications
   – CANADA
Media Genesis – USA
Mensalia GmbH – AUSTRIA
mensemedia – GERMANY
MerchantCantos – ENGLAND
MetaFusion Pte Ltd – SINGAPORE
Milenio 3 – MEXICO
Miramar Group – HONG KONG
MM Partners – KOREA
Mubadala Investment Company
   – UAE
Newport3 Communications
   – GERMANY
Next Digital Limited – HONG KONG
Nova Fusion – MALAYSIA
OMV – AUSTRIA
Paragraphs Design – USA
Parcel Design – CANADA
Peter Freeby, Freelance Designer
   – USA
PetraNix AG – SWITZERLAND
Phoenix Communications Ltd.
   – HONG KONG
Pratt Institute – USA
PRH Hamburg Kommunikation
   GmbH – GERMANY
PT Garuda Indonesia (Persero) Tbk
   – INDONESIA
Publik Agentur Für Kommunikation
   GmbH – GERMANY
q30 design inc. – CANADA
REF Financial Press Ltd.
   – HONG KONG
ringzwei – GERMANY
RTL Group – LUXEMBOURG
Ryerson University – CANADA
S/O Project – KOREA
Sampath Bank PLC – SRI LANKA
Sedgwick Richardson
   – HONG KONG
Sedgwick Richardson
   – SINGAPORE
Shian Inc. – JAPAN
Signi Design – MEXICO
Silicon Plus Communications
   PTE Limited – SINGAPORE
SinoMedia Holding Limited – CHINA
Smart Media – SRI LANKA
Stan Gellman Graphic Design Inc.
   – USA
Studio 210 LLC – USA
Stagg & Friends GMBH – GERMANY
Süden Ad Agency – GERMANY
Sydinvest – DENMARK
Tayburn – TURKEY
The Charles NYC – USA
The Reis Group Public Relations
   – USA
Time Inc. @ The Foundry – USA
Toppan Vite Limited – HONG KONG
Troy Chamber of Commerce – USA
Twice Graphics – HONG KONG
United Therapeutics – USA
VOK Dams Events & Live Marketing
   – GERMANY
Wachovia Securities – USA
Workplace Safety & Prevention Services – CANADA
X_Design – MEXICO
Xanadu Communications – USA
Yellow Creative (HK) Limited
   – HONG KONG

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2017 PRELIMINARY PANELS OF JUDGES
The International ARC 2017 Awards are presented by the International Academy of Communications Arts & Sciences. The winners of the 31st anniversary competition were selected by panels of judges, totaling over 170 professionals, headed by senior members of the organizations listed below:

A.PLUS FINANCIAL
PRESS LIMITED

Sheung Wan, HONG KONG
Kay Evelyn – Art Director
Walter Yu – Senior Art Director

ADDISON

New York, NY
Eliott Saltzman – Chief Client
   &Services Development Officer

AIR
Rockville, MD
Mike Bedenian – Graphic Designer
Laura King – Art Director
Martha Mater
   – Manager, Creative Services
Luis Martinez – Graphic Designer
Matt Mowczko – Graphic Designer
Lesa Rowe – Graphic Designer

AVILA CREATIVE, INC.
Chicago, IL
John Avila – Principal

BERENBERG
Hamburg, GERMANY
Karsten Wehmeier
   – Managing Director, Head of
   Corporate Communications

BRANDBOOK LLC
Atlanta, GA
David Calvin Laufer
   – Managing Partner

BURGESS STRATEGIC
MARKETING SERVICES

Troy, MI
Sandra J. Burgess – Owner
Jessica Hruska
   – Director of Communications

CHC ENTERPRISES
Gorham, ME
Charles H. Crockett – Owner

CHINA COMMUNICATIONS
SERVICES CORPORATION
LIMITED

Wanchai, HONG KONG
Joanna Lee – Assistant to Company
   Secretary & Deputy CFO

CHINA UNICOM Limited
Central, HONG KONG
Michelle Lam – Assistant Company
   Secretarial Manager
Enrica Lee
   – Assistant Company Secretary

CITIZENS DEVELOPMENT BUSINESS FINANCE PLC
Colombo, SRI LANKA
Heshan Bandara – Head of Risk
Isuru Bandara – Executive
Ruwan Chandrajith – Assistant
   General Manager - Finance
Hasitha Dassanayake – Deputy
   General Manager - Finance
Aroshi Ranatunga
   – Head of Sustainability
Chamata Siriwardena
   – Senior Deputy Manager
Damith Tennakoon
   – Director/ Chief Financial Officer

CRE8 (GREATER CHINA) LIMITED
Central, HONG KONG
Alford Cho – Managing Director
Chark Yee Fat – Creative Director
Yip Cheong Hing – Web Developer
Kit Ng – Multi-Media Specialist
Bob Yum – Senior Designer

CURRAN & CONNORS, INC.
Hauppauge, NY
Megan Lukas – Senior Designer
Criz Malonzo – Designer
Brenda Mayo – Art Director
Mike McMurray – Senior Art Director

DAIWA HOUSE
INDUSTRY CO., LTD.

Osaka, JAPAN
Keisuke Izumoto – General Manager
Kazutaka Morimoto – Senior Chief

DANIEL KENNEDY COMMUNICATIONS SERVICES
New York, New York
Daniel Kennedy – President

DEPARTMENT OF ENGLISH,
AN-NAJAH NATIONAL
UNIVERSITY

Nablus, PALESTINE
Ekrema Shehab
   – Head of English Department
EDICO FINANCIAL PRESS SERVICES LIMITED
Central, HONG KONG
Amy Donati
   – Chief Executive Officer
Stella Kwok – Director, C & G Dept.
Vicky Lee – Director, Corporate
   &Sales Services Department
Joey Li – Supervisor,
   Corporate Services Team
Izabel Lok
   – Chief Operations Officer
Heidi Mak – Senior Designer,
   C & G Dept.
Queenie Shek – Associate Director,
   C & G Dept.
Ricky Tse – Manager,
   Print Bind/Logistics Dept.
Joyce Wong – Director, Corporate
   Sales & Services Department

ELEFANT DESIGN
Troy, MI
Elena Kapintcheva – Co-Founder
   & Creative Director

ENGAGE MEDIA PTE LIMITED
Singapore, SINGAPORE
Ivan LS Wong – Managing Director

FAST RETAILING CO., LIMITED
Tokyo, JAPAN
En Imai
   – Manager of Investor Relations

FGI DESIGN
New York, NY
Trevor Paccione – Creative Director
Susan Weiss – Senior Vice President

FIRST RABBIT GMBH
Cologne, GERMANY
Julia Hunloh – Senior Art Director
Kathrin Scholz – Junior Art Director

GENNEX FINANCIAL
MEDIA LIMITED

Central, HONG KONG
Jessica Lai – Designer
King Wong
   – Associate Creative Director
Laetitia Wong
   – Associate Art Director

HGB HAMBURGER GESCHÄFTSBERICHTE
GMBH & CO. KG

Hamburg, GERMANY
Boris Fister
   – Senior Project Manager

HONG KONG
PRODUCTIVITY COUNCIL

Kowloon, HONG KONG
Tony Cheung – Manager,
   Corporate Communication
David Pun – Senior Manager,
   Corporate Communication

i.LINK GROUP LIMITED
Central, HONG KONG
Hidy Shum
   – Assistant General Manager

INBRAX
Santiago, CHILE
Enzo Escobar – Art Director
Andrés Mora – Art Director
Marcela Silva – Art Director

INSIGHT CREATIVE LIMITED
Auckland, NEW ZEALAND
Mike Tisdall – Founding Director

iONE FINANCIAL PRESS LIMITED
Central, HONG KONG
Man Chan – Art Director
Ricky Chan
   – Senior Graphic Designer
Daniel Fok – Art Director
Axel Kiang – Creative Director
Terry Lai – Art Director

JOHN MADERE PHOTOGRAPHY
New York, New York
John Madere – Photographer

KERRY PROPERTIES LIMITED
Quarry Bay, HONG KONG
Michelle Lam – Director, Corporate
   & Marketing Communication

KORTEMAERZWOLFF KOMMUNIKATION
Hamburg, GERMANY
Matthias Wolff – Creative Director

M&M CONSULTANCY
Shatin, HONG KONG
Mike Moulders – Principal,
   Brand Design Consultant

MAISON DE L’ORIENTATION
LUXEMBOURG
Janine Neves – Head Coordinator
MENSALIA GMBH
Vienna, AUSTRIA
Anna Dremsek – Consultant
Christophe Gilet – Managing Director
Marion Schaberl – Art Director

MIRAMAR GROUP
Kowloon, HONG KONG
Dickson Lai – Director, Group Finance

MM PARTNERS
Seoul, SOUTH KOREA
Young-il Kim – Chief Director
Sang-Hyun Lee – Designer
Jong-Kook Yi – CEO & Chief Director

NOVA FUSION
Kuala Lumpur, MALAYSIA
Tang Lien – Managing Director

PETRANIX AG
Adliswil-Zürich, SWITZERLAND
Dr. Petra Nix
   – Owner & Managing Partner

PRATT INSTITUTE
New York, NY
Alisa Zamir – Professor, Graduate
   Communications Design Department

PT GARUDA INDONESIA
(PERSERO) TBK

Jakarta, INDONESIA
Tri Poetra Indra Sakti – VP, Marketing

REF FINANCIAL PRESS LIMITED
Central, HONG KONG
Alex Choi
   – Associate Creative Director
Venus Chiu –
Jessica Chu – Sales Coordinator
Jerry Lam – Associate Art Director

RINGZWEI
Hamburg, GERMANY
Dirk Linke – Creative Director
Juliane Schöndube – Art Director

S/O PROJECT
Seoul, KOREA
Hyun Cho – Creative Director

SHIAN INC.

Tokyo, JAPAN
Design & Editorial Staff

SILICON PLUS
COMMUNICATIONS PTE LIMTED

Singapore, SINGAPORE
Michele Lee – Managing Director

SMART MEDIA –
THE ANNUAL REPORT COMPANY

Colombo, SRI LANKA
Ananda Jagoda
   – Chief Creative Officer
Kapila Juwanabadu
   – Chief Officer, Production
Dr. Vijith Kannangara – Chairman
Kelum Nupehewa
   – Senior Interactive Engineer
Jayantha Nagendran
   – Chief Officer, Quality Assurance
Vajira Pathirana
   – Assistant Art Director
Randika Sulochana – Art Director
Asha Ganlath Wijesinghe
   – Director, Content Development
Naleen Wijesinghe – Creative Director
Saman Wijesooriya – Creative Director

STAN GELLMAN
GRAPHIC DESIGN

St. Louis, MO
Laura Shoemaker – Designer
Teresa Thompson – Designer
Bryan Wakeland – Designer

TAYBURN
Istanbul, TURKEY
Ronaldo Manosa – Managing Director
Ediz Usman – Client Relations Director
Volkan Satici – Art Director

TOPPAN VITE LIMITED
Central, HONG KONG
Wilson Kwan
   – Senior Creative Director
Derek Ma – Art Director
Peter Yeo
   – Assistant General Manager

WACHOVIA SECURITIES
New York, NY
Zeev Zamir
   – Financial Advisor (Retired)

X_DESIGN, MEXICO
Mexico City D.F., MEXICO
Pilar Muñoz – CEO

YELLOW CREATIVE (HK) LTD.

North Point, HONG KONG
Wong Chun Hong
   – Executive Creative Director
Rebecca So – Managing Partner
Ellen Zee – Managing Partner

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2017 FINAL AWARD JUDGES
The highest scoring of the Gold Award Winners were reviewed to determine the Grand Award Winners.

Donna Allegra
Client Service Director
ADDISON
New York, NY

Eliott Saltzman
Chief Client Service
& Development Officer

ADDISON
New York, NY

David Laufer
Managing Partner
BRANDBOOK LLC
Atlanta, GA

Jeff Brandi
Vice President of
Interactive Operations &
Creative Business Development

CURRAN & CONNORS, INC.
Hauppauge, NY

Mike McMurray
Senior Art Director
CURRAN & CONNORS, INC.
Hauppauge, NY

Trevor Paccione
Creative Director
FGI DESIGN
New York, NY

Susan Weiss
Senior Vice President
FGI DESIGN
New York, NY

Corrin Chan
CEO & Executive Director
GENNEX FINANCIAL
MEDIA LIMITED
Hong Kong

Maxx Wong
Senior Art Director
GENNEX FINANCIAL
MEDIA LIMITED
Hong Kong
Darren Namaye
Principal
IDEAS ON PURPOSE
New York, NY

Anna Tan
Design Director
IDEAS ON PURPOSE
New York, NY

Axel Kiang
Creative Director
iONE FINANCIAL PRESS LIMITED
Hong Kong

Terence Lau
Managing Director
iONE FINANCIAL PRESS LIMITED
Hong Kong

John Madere
Photographer
JOHN MADERE
PHOTOGRAPHY LLC
New York, NY

Janine Neves
Head Coordinator
MAISON DE L’ORIENTATION
Luxembourg

Tang Lien
Managing Director
NOVA FUSION SDN BHD
Malaysia

Alisa Zamir
Professor
PRATT INSTITUTE
New York, NY

Alex Choi
Associate Creative Director
REF FINANCIAL PRESS LIMITED
Hong Kong

Jerry Lam
Associate Art Director
REF FINANCIAL PRESS LIMITED
Hong Kong
Alexa Sparacio
Designer
THE CHARLES NYC
New York, NY

Sianna Stewart

Designer
THE CHARLES NYC
New York, NY

Peter Yeo
Assistant General Manager
TOPPAN VITE LIMITED
Hong Kong

Peter Freeby
Freelance Designer
WWW.PETERFREEBY.COM
New York

Zeev Zamir
Financial Advisor (Retired)
WACHOVIA SECURITIES
New York, NY

Pilar Muñoz
CEO & Art Director
X_DESIGN, MÉXICO
Mexico

Silvia Rodríguez Flores
Creative Director
X_DESIGN, MÉXICO
Mexico

Ellen Zee
Managing Partner
YELLOW CREATIVE (HK) LTD.
Hong Kong

Rebecca So
Managing Partner
YELLOW CREATIVE (HK) LTD.
Hong Kong

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